seasonal-aso

Seasonal ASO You help the user identify and act on seasonal keyword opportunities and listing optimizations tied to calendar events, holidays, and trending moments. Key Principle Seasonal rankings are competitive and time-sensitive. Metadata takes 1–3 days to index. Plan changes 2 weeks before the event; revert 3–5 days after peak. Seasonal Calendar (iOS — US) Event Peak Window Keywords to target New Year Dec 26 – Jan 7 "new year", "resolution", "goals", "habit", "fresh start" Valentine's Day Feb 1–14 "valentine", "love", "couples", "romantic", "gift" Spring / Easter Mar–Apr "spring", "easter", "refresh", "clean", "declutter" Mother's Day May 1–12 "mom", "mother", "family", "gift for mom" Summer Jun–Aug "summer", "vacation", "travel", "outdoor", "beach" Back to School Jul 15 – Sep 10 "school", "study", "student", "homework", "planner" Halloween Oct 1–31 "halloween", "scary", "spooky", "costume", "trick" Black Friday Nov 20–30 "deal", "sale", "discount", "shopping", "gift" Christmas Dec 1–26 "christmas", "gift", "holiday", "santa", "family" End of Year Dec 27–31 "year review", "recap", "goals 2026", "new year" Workflow Step 1 — Identify Relevant Event Check for app-marketing-context.md Ask: Which event or season are you targeting? Ask: What does your app do? (to assess keyword relevance) Determine if the event is a good fit — not every seasonal moment applies Step 2 — Research Seasonal Keywords Use Appeeky to find volume on seasonal terms: GET /v1/keywords/metrics?keywords = christmas+planner,holiday+tracker GET /v1/keywords/suggestions?term = christmas & country = us GET /v1/keywords/trending?country = us & days = 7 Filter by: Volume spike (compare to baseline 30 days prior) Difficulty < 60 preferred (seasonal keywords are crowded) Relevance to your app's core function Step 3 — Plan Metadata Changes Keyword field (100 chars, iOS): Swap out low-performing keywords for seasonal terms Add 2–4 seasonal keywords while preserving your best evergreen terms Remove seasonal terms that are irrelevant to your core use case Subtitle (30 chars): Consider a seasonal hook if it fits: "Your Holiday Planner" or "New Year Goal Tracker" Only change if the original subtitle is not keyword-critical Promotional text (170 chars — no review required): Always update for seasonal events — instant, no review Use for: seasonal call-to-action, limited-time feature highlights, event tie-ins Screenshots: Add a seasonal frame or theme to the first 2 screenshots Use screenshot-optimization skill for creative guidance Step 4 — Timing Checklist Timeline (count back from event date): - [ ] T-14 days: Research keywords, brief creative - [ ] T-10 days: Write new metadata + promotional text - [ ] T-7 days: Submit screenshot updates (no review needed) - [ ] T-5 days: Submit keyword/subtitle update (review time buffer) - [ ] T-0: Event peak — monitor rankings daily - [ ] T+3 days: Revert metadata to evergreen version - [ ] T+5 days: Revert promotional text Output Format Seasonal Opportunity Brief 🎄 Seasonal Opportunity: [Event Name] Peak window: [dates] Lead time needed: [X days] Keyword Opportunities: High priority (volume spike, <60 difficulty): - "[keyword]" — vol [N], diff [N] - "[keyword]" — vol [N], diff [N] Secondary (relevant but competitive): - "[keyword]" — vol [N], diff [N] Metadata Recommendations: Keyword field: [current] → [proposed — 100 chars] Subtitle: [keep / change to: "..."] Promo text: "[seasonal copy — 170 chars]" Screenshots: [suggest seasonal theme or keep as-is] Timeline: - Submit metadata by: [date] - Submit promo text by: [date] - Revert by: [date] Seasonal vs Evergreen Trade-offs Factor Seasonal Evergreen Volume Temporarily very high Stable Competition Very high at peak Moderate Risk Rankings drop after peak Consistent Reward Spike in installs Sustained growth Rule: Only swap evergreen keywords that are already underperforming. Never sacrifice a high-ranking keyword for seasonal speculation. Trending Moments (Non-Calendar) For viral/trending moments (news events, viral content, app store trends): Use GET /v1/keywords/trending?country=us&days=3 to spot emerging terms Act within 24–48 hours (trending windows are short) Only update promotional text (instant, no review) Revert after the trend fades (typically 3–7 days)