Guides e-commerce category page structure, content, and SEO optimization. Category pages organize products by attributes and drive 3x more organic revenue than product pages by ranking for broad, high-volume keywords.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product catalog and site structure.
Identify:
Catalog
Product count, categories, subcategories
Facets
Filters (size, color, price, brand, etc.)
URL structure
Current hierarchy, parameter handling
Category Structure
Hierarchy
Principle
Practice
Logical grouping
General -> specific (e.g., Furniture -> Bedroom furniture -> Beds)
User search intent
Match how users search (e.g., "bedroom furniture" vs "furniture")
Crawl depth
<=4 clicks from homepage; shorter paths improve indexing
Long-tail categories
Niche categories convert better (36% vs 11.5% for broad)
URL Structure
Subfolders
:
example.com/shoes/sneakers
,
example.com/shoes/outdoor-shoes
Slugs
Descriptive, keyword-rich; lowercase; no stop words
Avoid
Dates, timestamps,
/category/
prefix
Breadcrumbs
Show path; help users and crawlers
Faceted Navigation (Filters)
Filters create many URL combinations (size + color + price). Manage to avoid duplicate content and crawl waste:
Strategy
Use
Canonical
Point all faceted URLs to base category URL
robots.txt
Block faceted URLs from indexing if needed
nofollow
Add to internal links to faceted URLs
JavaScript
Keep filters client-side; single URL for category
On-Page Content
Content Requirements
150-300 words
unique copy; pages with this rank ~2.7x higher than product-only grids
Placement
After hero/H1; FAQ block at bottom
Purpose
Help users decide; answer curation, materials, recommendations
Avoid
Manufacturer copy; crowding product grid
SEO Elements
Element
Practice
H1
One per page; primary keyword; clear purpose
Title tag
50-60 chars; keyword; compelling for CTR
Meta description
150-160 chars; value props (free shipping, returns)
Schema
ItemList, Product; AggregateRating if reviews; FAQ if applicable
Trust & Conversion
Reviews
Star ratings in SERPs; 99.9% of users read reviews; see
serp-features
for review rich results
FAQ
Answer materials, quality, recommendations; +157% conversion when used
Guides
Link to product guides; internal linking for SEO
Technical
Consistent layout
Same template across categories; predictable UX
Mobile
Responsive; touch targets >=44x44px
Redirects
301 to category when product pages move; avoid breaking hierarchy
Output Format
Structure
(hierarchy, URL paths)
Facet strategy
(canonical, nofollow, robots)
Content
(H1, intro copy, FAQ)
SEO
(metadata, schema)
Checklist
for audit