utm-builder

UTM Builder Generate consistent, well-organized UTM tracking links for marketing campaigns. UTM Parameters Parameter Required Purpose Example utm_source Yes Traffic source google, linkedin, newsletter utm_medium Yes Marketing medium cpc, email, social, organic utm_campaign Yes Campaign name spring-sale-2025 utm_term No Paid search keywords project+management utm_content No Differentiate variants cta-button, hero-image Naming Conventions Recommended Format utm_source: {platform} utm_medium: {channel-type} utm_campaign: {yyyy-mm}-{campaign-name} utm_term: {keyword} (paid search only) utm_content: {ad-variant}-{placement} Source Values (lowercase, no spaces) Paid: - google - linkedin - meta (facebook + instagram) - tiktok - twitter - bing Organic Social: - linkedin-organic - twitter-organic - facebook-organic Email: - mailchimp - hubspot - sendgrid - newsletter Referral: - partner-{name} - affiliate-{name} - referral Medium Values Paid: - cpc (cost per click) - cpm (cost per impression) - display - video - retargeting Organic: - organic - social - referral Direct: - email - sms - push Content: - blog - pr - podcast - webinar Campaign Naming Format: {date}-{name}-{segment} Examples: - 2025-03-spring-promo - 2025-q1-product-launch - 2025-04-webinar-ai-trends - 2025-03-ebook-marketing-guide - evergreen-demo-request How to Use Single URL Create a UTM link for: URL: https://example.com/pricing Campaign: Spring promotion on LinkedIn Output : https://example.com/pricing?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-03-spring-promo Bulk Generation Create UTM links for a multi-channel campaign: URL: https://example.com/demo Campaign: Q2 Product Launch Channels: - Google Search Ads - LinkedIn Sponsored Content - Email newsletter - Twitter organic post Output : ═══════════════════════════════════════════════════════════════ CAMPAIGN: Q2 Product Launch BASE URL: https://example.com/demo DATE: 2025-Q2 ═══════════════════════════════════════════════════════════════ GOOGLE SEARCH ADS: ────────────────────────────────────────────────────────────── https://example.com/demo?utm_source=google&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_term={keyword} Use {keyword} placeholder for dynamic keyword insertion. LINKEDIN SPONSORED: ────────────────────────────────────────────────────────────── Variant A (Image): https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=image-a Variant B (Video): https://example.com/demo?utm_source=linkedin&utm_medium=cpc&utm_campaign=2025-q2-product-launch&utm_content=video-b EMAIL NEWSLETTER: ────────────────────────────────────────────────────────────── Header CTA: https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=header-cta Footer CTA: https://example.com/demo?utm_source=newsletter&utm_medium=email&utm_campaign=2025-q2-product-launch&utm_content=footer-cta TWITTER ORGANIC: ────────────────────────────────────────────────────────────── https://example.com/demo?utm_source=twitter-organic&utm_medium=social&utm_campaign=2025-q2-product-launch ═══════════════════════════════════════════════════════════════ TRACKING SPREADSHEET ═══════════════════════════════════════════════════════════════ | Channel | Source | Medium | Campaign | Content | Full URL | |---------|--------|--------|----------|---------|----------| | Google | google | cpc | 2025-q2-product-launch | - | [url] | | LinkedIn | linkedin | cpc | 2025-q2-product-launch | image-a | [url] | | LinkedIn | linkedin | cpc | 2025-q2-product-launch | video-b | [url] | | Email | newsletter | email | 2025-q2-product-launch | header-cta | [url] | | Email | newsletter | email | 2025-q2-product-launch | footer-cta | [url] | | Twitter | twitter-organic | social | 2025-q2-product-launch | - | [url] | A/B Test Links Create UTM links for A/B testing two landing pages: URL A: https://example.com/landing-v1 URL B: https://example.com/landing-v2 Campaign: Homepage redesign test Channel: Google Ads Output : VARIANT A (Control): https://example.com/landing-v1?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=control-v1 VARIANT B (Treatment): https://example.com/landing-v2?utm_source=google&utm_medium=cpc&utm_campaign=2025-03-homepage-test&utm_content=treatment-v2 TRACKING NOTE: Compare conversion rates in Google Analytics: Acquisition → Traffic Acquisition → Filter by utm_content Platform-Specific Tips Google Ads Use ValueTrack parameters for dynamic insertion: - {keyword} - Search keyword - {matchtype} - Match type (e, p, b) - {device} - Device (m, t, c) - {adposition} - Ad position Example: ?utm_source=google&utm_medium=cpc&utm_campaign=brand&utm_term={keyword}&utm_content={adposition} LinkedIn Ads Use LinkedIn macros: - {{CAMPAIGN_NAME}} - {{CREATIVE_NAME}} - {{CAMPAIGN_GROUP_NAME}} Note: LinkedIn auto-appends some tracking; combine carefully. Meta (Facebook/Instagram) Use URL parameters in ad setup: - {{ad.name}} - {{adset.name}} - {{campaign.name}} Example: ?utm_source=meta&utm_medium=cpc&utm_campaign={{campaign.name}}&utm_content={{ad.name}} HubSpot Integration HubSpot auto-recognizes UTM parameters. Ensure consistency with HubSpot campaign naming. Best practice: - Create HubSpot campaign first - Use exact campaign name in utm_campaign - Tag all assets (emails, pages, ads) with same campaign Short URL Integration For social media, use URL shorteners that preserve UTM: Bitly - Tracks clicks, preserves UTMs Rebrandly - Custom branded domains Short.io - Team features Example workflow: Generate full UTM URL Shorten with Bitly Use short URL in social posts UTMs still tracked in Google Analytics Common Mistakes to Avoid Mistake Problem Solution Inconsistent capitalization Creates duplicate campaigns in GA Always use lowercase Spaces in parameters Breaks URL Use hyphens or underscores Missing utm_medium Poor channel attribution Always include medium Generic campaign names Hard to analyze Use date + descriptive name Not documenting Lost tracking context Maintain spreadsheet Duplicate utm_source Confusion in reporting Standardize naming UTM Audit Checklist All lowercase (no mixed case) No spaces (use hyphens) Consistent naming across team Campaign includes date prefix Medium matches channel type Content differentiates variants Documented in tracking spreadsheet Analytics Verification After launching, verify in GA4: Go to Reports → Acquisition → Traffic acquisition Add secondary dimension: Session source/medium Filter by campaign name Confirm data is populating correctly Template Library Email Campaigns Newsletter: ?utm_source=newsletter&utm_medium=email&utm_campaign={date}-{topic}&utm_content={position} Drip Sequence: ?utm_source=hubspot&utm_medium=email&utm_campaign={sequence-name}&utm_content=email-{number} Transactional: ?utm_source=transactional&utm_medium=email&utm_campaign=order-confirmation Social Media Organic Post: ?utm_source={platform}-organic&utm_medium=social&utm_campaign={date}-{topic} Paid Social: ?utm_source={platform}&utm_medium=cpc&utm_campaign={date}-{campaign}&utm_content={creative-name} Content Marketing Blog Post: ?utm_source=blog&utm_medium=organic&utm_campaign={post-slug} Guest Post: ?utm_source={publication}&utm_medium=referral&utm_campaign=guest-post-{date} Podcast: ?utm_source={podcast-name}&utm_medium=podcast&utm_campaign={episode} Partnerships Co-Marketing: ?utm_source=partner-{name}&utm_medium=referral&utm_campaign={joint-campaign} Affiliate: ?utm_source=affiliate-{name}&utm_medium=referral&utm_campaign=affiliate-program Integration Works well with: analytics-interpretation - Analyze UTM performance marketing-demand-acquisition - Track paid campaign ROI social-media-analyzer - Measure social campaign results email-template-generator - Add tracking to email campaigns