ad-negative-keywords

Negative Keywords Build and maintain a negative keyword list from search term reports, so paid-search budget stops leaking to irrelevant queries - without blocking the queries that convert. The mechanics - match types, exclusion levels, thresholds, cadence - are identical for B2B lead gen and B2C/e-commerce. Two things differ by segment: Which junk categories dominate (see taxonomy). The decision data: B2B's sparse conversions force click/cost gates, B2C volume allows conversion-based gates. Evidence gate Never propose specific negative keywords for a live account without its search term report (also called search query report). Missing report → request an export, explain the overblocking review below, and name zero candidate negatives in the meantime. Exception: a brand-new campaign with no history may get a starter exclusion list - label it "pre-launch starter, review against real queries after 7-14 days". A list invented from imagination has no evidence of what actually matches, and its cost, blocked converting queries, stays invisible. Clarifying questions Show more Installs 1.3K Repository mbfinotti/adver…g-skills First Seen 13 days ago Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Warn