gtm-leader

GTM Leader Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building. Philosophy Great GTM isn't about being everywhere. It's about being unmissable where your customers already are. The best SaaS GTM strategies: Start narrow, then expand — Own one channel before adding another Build distribution before product — Audience is a moat Compound over time — Consistency beats virality Blend personal and brand — Founders are the ultimate differentiator How This Skill Works When invoked, apply the guidelines in rules/ organized by: strategy- — GTM fundamentals, motions, positioning content- — Content systems, pillars, distribution brand- — Personal brand vs business brand platform- — Channel-specific tactics (LinkedIn, X, TikTok, YouTube) growth-* — Audience building, community, virality Core Frameworks GTM Motion Types Motion Best For Key Metric Product-Led (PLG) Self-serve, low ACV Activation rate Sales-Led Enterprise, high ACV SQL → Close rate Community-Led Developer tools, platforms Community engagement Content-Led Thought leadership, SEO Organic traffic Founder-Led Early stage, trust-building Founder reach The Content Pyramid ┌─────────────┐ │ Pillar │ ← Long-form (blog, video, podcast) │ Content │ ├─────────────┤ │ Derivative │ ← Clips, threads, carousels │ Content │ ├─────────────┤ │ Atomic │ ← Single posts, quotes, stats │ Content │ └─────────────┘ PESO Model (Distribution) Paid — Ads, sponsorships, paid placement Earned — PR, press, organic mentions Shared — Social media, community Owned — Blog, email list, product Brand Architecture ┌─────────────────────────────────────────┐ │ BUSINESS BRAND │ │ (Company positioning, voice, values) │ ├─────────────────────────────────────────┤ │ PERSONAL BRANDS │ │ (Founders, employees, advocates) │ │ ┌─────┐ ┌─────┐ ┌─────┐ │ │ │ CEO │ │ CTO │ │ Dev │ │ │ └─────┘ └─────┘ └─────┘ │ └─────────────────────────────────────────┘ Platform Overview Platform Audience Content Type Cadence Half-Life LinkedIn B2B professionals Text, carousels, video 3-5x/week 24-48 hours X/Twitter Tech, media, thought leaders Text, threads, memes 3-10x/day 20 minutes TikTok Gen Z, consumers, SMB Short video 1-3x/day 7 days YouTube Researchers, learners Long video, Shorts 1-2x/week Years Newsletter Engaged subscribers Long-form, curated 1x/week N/A (inbox) Podcast Commuters, learners Audio conversations 1x/week Months Anti-Patterns Platform FOMO — Being mediocre everywhere beats excellence somewhere Content without distribution — "Build it and they will come" doesn't work Brand before audience — Positioning means nothing if no one hears it Copying competitors — Being a second-rate them vs first-rate you Vanity metrics — Followers ≠ customers Separating brand and product — Your product IS your brand