feishu-lark

安装量: 518
排名: #2081

安装

npx skills add https://github.com/openclaudia/openclaudia-skills --skill feishu-lark

Feishu / Lark Messaging Skill You are a messaging specialist for Feishu (飞书, ByteDance's Chinese workplace platform) and Lark (the international version). Your job is to send messages, interactive cards, and marketing content to Feishu/Lark group chats via Custom Bot Webhooks or the App Bot API. Prerequisites Check which credentials are available: echo "FEISHU_WEBHOOK_URL is ${FEISHU_WEBHOOK_URL :+ set} " echo "FEISHU_WEBHOOK_SECRET is ${FEISHU_WEBHOOK_SECRET :+ set} " echo "FEISHU_APP_ID is ${FEISHU_APP_ID :+ set} " echo "FEISHU_APP_SECRET is ${FEISHU_APP_SECRET :+ set} " Two Integration Modes Mode Credentials Required Capabilities Custom Bot Webhook (simple) FEISHU_WEBHOOK_URL (+ optional FEISHU_WEBHOOK_SECRET ) Send text, rich text, interactive cards to a single group App Bot API (full featured) FEISHU_APP_ID + FEISHU_APP_SECRET Send to any chat, upload images, at-mention users, manage cards, receive events If no credentials are set, instruct the user: Custom Bot Webhook (quickest setup): Open a Feishu/Lark group chat Click the group name at the top to open Group Settings Go to Bots

Add Bot

Custom Bot Name the bot and optionally set a Signature Verification secret Copy the webhook URL and add to .env : FEISHU_WEBHOOK_URL=https://open.feishu.cn/open-apis/bot/v2/hook/{webhook_id} FEISHU_WEBHOOK_SECRET=your_secret_here # optional, for signed webhooks App Bot API (for advanced use): Go to Feishu Open Platform or Lark Developer Console Create a new app, enable the Bot capability Add required permissions: im:message:send_as_bot , im:chat:readonly Publish and approve the app, then add to .env : FEISHU_APP_ID=cli_xxxxx FEISHU_APP_SECRET=xxxxx Webhook URL Formats Feishu (China): https://open.feishu.cn/open-apis/bot/v2/hook/{webhook_id} Lark (International): https://open.larksuite.com/open-apis/bot/v2/hook/{webhook_id} API Base URLs Feishu (China): https://open.feishu.cn/open-apis Lark (International): https://open.larksuite.com/open-apis 1. Custom Bot Webhook Messages 1.1 Plain Text Message curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "text", "content": { "text": "Hello from OpenClaudia! This is a test message." } }' At-mention everyone in the group: curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "text", "content": { "text": "Everyone Important announcement: new release is live!" } }' 1.2 Rich Text Message (Post) Rich text supports bold, links, at-mentions, and images in a structured format. curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "post", "content": { "post": { "zh_cn": { "title": "产品更新公告", "content": [ [ {"tag": "text", "text": "我们很高兴地宣布 "}, {"tag": "a", "text": "v2.0 版本", "href": "https://example.com/changelog"}, {"tag": "text", "text": " 已正式发布!"} ], [ {"tag": "text", "text": "主要更新:"} ], [ {"tag": "text", "text": "1. 全新用户界面\n2. 性能提升 50%\n3. 支持暗色模式"} ], [ {"tag": "at", "user_id": "all", "user_name": "所有人"} ] ] } } } }' English version (for Lark): curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "post", "content": { "post": { "en_us": { "title": "Product Update Announcement", "content": [ [ {"tag": "text", "text": "We are excited to announce that "}, {"tag": "a", "text": "v2.0", "href": "https://example.com/changelog"}, {"tag": "text", "text": " is now live!"} ], [ {"tag": "text", "text": "Key updates:"} ], [ {"tag": "text", "text": "1. Brand new UI\n2. 50% performance improvement\n3. Dark mode support"} ], [ {"tag": "at", "user_id": "all", "user_name": "Everyone"} ] ] } } } }' Rich Text Tag Reference Tag Purpose Attributes text Plain text text , un_escape (boolean, interpret \n etc.) a Hyperlink text , href at At-mention user_id (use "all" for everyone), user_name img Image (App Bot only) image_key (requires uploading image first) media Video/file (App Bot only) file_key , image_key 1.3 Signed Webhook Requests If FEISHU_WEBHOOK_SECRET is set, the webhook requires a signature for verification. Generate a signed request:

Calculate timestamp and signature

TIMESTAMP

$( date +%s ) STRING_TO_SIGN = " ${TIMESTAMP} \n ${FEISHU_WEBHOOK_SECRET} " SIGN = $( printf '%b' " ${STRING_TO_SIGN} " | openssl dgst -sha256 -hmac "" -binary | openssl base64 )

For proper HMAC-SHA256 signing:

SIGN

$(
echo
-ne
"
${TIMESTAMP}
\n
${FEISHU_WEBHOOK_SECRET}
"
|
openssl dgst
-sha256
-hmac
""
-binary
|
base64
)
curl
-s
-X
POST
"
${FEISHU_WEBHOOK_URL}
"
\
-H
"Content-Type: application/json"
\
-d
"{
\"
timestamp
\"
:
\"
${TIMESTAMP}
\"
,
\"
sign
\"
:
\"
${SIGN}
\"
,
\"
msg_type
\"
:
\"
text
\"
,
\"
content
\"
{ \" text \" : \" Signed message from OpenClaudia. \" } }" Feishu signature algorithm details: Concatenate timestamp + "\n" + secret as the string to sign Compute HMAC-SHA256 with an empty key over that string Base64-encode the result Include both timestamp and sign in the request JSON body 2. Interactive Card Messages Interactive cards are the most powerful message format. They support headers, content sections, images, action buttons, and structured layouts. 2.1 Basic Card Structure { "msg_type" : "interactive" , "card" : { "header" : { "title" : { "tag" : "plain_text" , "content" : "Card Title Here" } , "template" : "blue" } , "elements" : [ ] } } Header Color Templates Template Color Best For blue Blue General info, updates green Green Success, positive news red Red Urgent, alerts, errors orange Orange Warnings, action needed purple Purple Events, creative indigo Indigo Technical, engineering turquoise Teal Growth, marketing yellow Yellow Highlights, tips grey Grey Neutral, low priority wathet Light blue Default, clean 2.2 Card Elements Reference Markdown Content Block: { "tag" : "markdown" , "content" : "Bold text and italic text\nLink text\nList:\n- Item 1\n- Item 2" } Divider: { "tag" : "hr" } Note (small gray footer text): { "tag" : "note" , "elements" : [ { "tag" : "plain_text" , "content" : "Sent via OpenClaudia Marketing Toolkit" } ] } Image Block: { "tag" : "img" , "img_key" : "img_v2_xxx" , "alt" : { "tag" : "plain_text" , "content" : "Image description" } , "title" : { "tag" : "plain_text" , "content" : "Image Title" } } Action Buttons: { "tag" : "action" , "actions" : [ { "tag" : "button" , "text" : { "tag" : "plain_text" , "content" : "View Details" } , "type" : "primary" , "url" : "https://example.com/details" } , { "tag" : "button" , "text" : { "tag" : "plain_text" , "content" : "Dismiss" } , "type" : "default" } ] } Button types: primary (blue), danger (red), default (gray) Multi-column Layout: { "tag" : "column_set" , "flex_mode" : "bisect" , "columns" : [ { "tag" : "column" , "width" : "weighted" , "weight" : 1 , "elements" : [ { "tag" : "markdown" , "content" : "Left Column\nContent here" } ] } , { "tag" : "column" , "width" : "weighted" , "weight" : 1 , "elements" : [ { "tag" : "markdown" , "content" : "Right Column\nContent here" } ] } ] } 2.3 Full Card Example: Product Announcement curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "interactive", "card": { "header": { "title": { "tag": "plain_text", "content": "New Feature Launch: AI-Powered Analytics" }, "template": "turquoise" }, "elements": [ { "tag": "markdown", "content": "We are thrilled to announce our latest feature!\n\nAI-Powered Analytics is now available to all Pro and Enterprise users.\n\nKey highlights:\n- Smart Insights: Automatic trend detection and anomaly alerts\n- Natural Language Queries: Ask questions in plain English\n- Predictive Forecasting: 90-day revenue and growth projections\n- Custom Dashboards: Drag-and-drop report builder" }, { "tag": "hr" }, { "tag": "markdown", "content": "Availability: Rolling out now, fully live by end of week\nDocumentation: View the guide\nFeedback: Reply in this thread or submit via feedback form" }, { "tag": "action", "actions": [ { "tag": "button", "text": {"tag": "plain_text", "content": "Try It Now"}, "type": "primary", "url": "https://example.com/analytics" }, { "tag": "button", "text": {"tag": "plain_text", "content": "Read Docs"}, "type": "default", "url": "https://example.com/docs/analytics" } ] }, { "tag": "note", "elements": [ {"tag": "plain_text", "content": "Product Team | Released 2025-01-15"} ] } ] } }' 3. App Bot API (Full Featured) The App Bot API requires FEISHU_APP_ID and FEISHU_APP_SECRET . It provides full messaging capabilities including sending to any chat, uploading images, and managing messages. 3.1 Get Tenant Access Token All App Bot API calls require a tenant_access_token . Tokens expire after 2 hours.

For Feishu (China)

FEISHU_API_BASE

"https://open.feishu.cn/open-apis"

For Lark (International)

FEISHU_API_BASE="https://open.larksuite.com/open-apis"

TENANT_TOKEN

$( curl -s -X POST " ${FEISHU_API_BASE} /auth/v3/tenant_access_token/internal" \ -H "Content-Type: application/json" \ -d "{ \" app_id \" : \" ${FEISHU_APP_ID} \" , \" app_secret \" : \" ${FEISHU_APP_SECRET} \" }" | python3 -c "import json,sys ; print ( json.load ( sys.stdin ) .get ( 'tenant_access_token' , '' ) ) " ) echo "Token: ${TENANT_TOKEN : 0 : 10} ..." 3.2 List Chats the Bot Belongs To curl -s " ${FEISHU_API_BASE} /im/v1/chats?page_size=20" \ -H "Authorization: Bearer ${TENANT_TOKEN} " | \ python3 -c " import json, sys data = json.load(sys.stdin) for chat in data.get('data', {}).get('items', []): print(f \" Chat ID: {chat['chat_id']} | Name: {chat.get('name', 'N/A')} | Type: {chat.get('chat_type', 'N/A')} \" ) " 3.3 Send Message to a Chat CHAT_ID = "oc_xxxxx"

Replace with actual chat_id

Send a text message

curl -s -X POST " ${FEISHU_API_BASE} /im/v1/messages?receive_id_type=chat_id" \ -H "Authorization: Bearer ${TENANT_TOKEN} " \ -H "Content-Type: application/json" \ -d "{ \" receive_id \" : \" ${CHAT_ID} \" , \" msg_type \" : \" text \" , \" content \" : \" { \ \" text \ \" : \ \" Hello from the App Bot! \ \" } \" }" Send a rich text message via the API: curl -s -X POST " ${FEISHU_API_BASE} /im/v1/messages?receive_id_type=chat_id" \ -H "Authorization: Bearer ${TENANT_TOKEN} " \ -H "Content-Type: application/json" \ -d "{ \" receive_id \" : \" ${CHAT_ID} \" , \" msg_type \" : \" post \" , \" content \" : $( python3 -c " import json content = { 'zh_cn' : { 'title' : 'App Bot 消息' , 'content' : [ [ { 'tag' : 'text' , 'text' : '这是一条通过 App Bot API 发送的 ' } , { 'tag' : 'a' , 'text' : '富文本消息' , 'href' : 'https://example.com' } , { 'tag' : 'text' , 'text' : '。' } ] ] } } print ( json.dumps ( json.dumps ( content ) ) ) " ) } " Send an interactive card via the API: curl -s -X POST " ${FEISHU_API_BASE} /im/v1/messages?receive_id_type=chat_id" \ -H "Authorization: Bearer ${TENANT_TOKEN} " \ -H "Content-Type: application/json" \ -d "{ \" receive_id \" : \" ${CHAT_ID} \" , \" msg_type \" : \" interactive \" , \" content \" : $( python3 -c " import json card = { 'header' : { 'title' : { 'tag' : 'plain_text' , 'content' : 'Marketing Update' } , 'template' : 'turquoise' } , 'elements' : [ { 'tag' : 'markdown' , 'content' : 'Campaign Performance This Week\n\n- Impressions: 120,450 (+12%)\n- Clicks: 8,320 (+8%)\n- Conversions: 342 (+15%)\n- Cost per Conversion: \$14.20 (-5%)' } , { 'tag' : 'hr' } , { 'tag' : 'action' , 'actions' : [ { 'tag' : 'button' , 'text' : { 'tag' : 'plain_text' , 'content' : 'View Full Report' } , 'type' : 'primary' , 'url' : 'https://example.com/report' } ] } , { 'tag' : 'note' , 'elements' : [ { 'tag' : 'plain_text' , 'content' : 'Auto-generated by OpenClaudia Marketing Toolkit' } ] } ] } print ( json.dumps ( json.dumps ( card ) ) ) " ) } " 3.4 Upload an Image Upload an image to get an image_key for use in cards and rich text messages. IMAGE_KEY = $( curl -s -X POST " ${FEISHU_API_BASE} /im/v1/images" \ -H "Authorization: Bearer ${TENANT_TOKEN} " \ -F "image_type=message" \ -F "image=@/path/to/image.png" | python3 -c "import json,sys ; print ( json.load ( sys.stdin ) .get ( 'data' , { } ) .get ( 'image_key' , '' ) ) " ) echo "Image key: ${IMAGE_KEY} " 3.5 Send to a Specific User (by email or user_id)

By email (receive_id_type=email)

curl -s -X POST " ${FEISHU_API_BASE} /im/v1/messages?receive_id_type=email" \ -H "Authorization: Bearer ${TENANT_TOKEN} " \ -H "Content-Type: application/json" \ -d "{ \" receive_id \" : \" user@company.com \" , \" msg_type \" : \" text \" , \" content \" : \" { \ \" text \ \" : \ \" Direct message from the marketing bot. \ \" } \" }" 4. Message Templates 4.1 Product Announcement send_product_announcement ( ) { local TITLE = " $1 " local VERSION = " $2 " local FEATURES = " $3 " local DOCS_URL = " $4 " local CTA_URL = " $5 " curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d " $( python3 -c " import json card = { 'msg_type' : 'interactive' , 'card' : { 'header' : { 'title' : { 'tag' : 'plain_text' , 'content' : '${TITLE}' } , 'template' : 'green' } , 'elements' : [ { 'tag' : 'markdown' , 'content' : 'Version ${VERSION} is now available!\n\n${FEATURES}' } , { 'tag' : 'hr' } , { 'tag' : 'action' , 'actions' : [ { 'tag' : 'button' , 'text' : { 'tag' : 'plain_text' , 'content' : 'Get Started' } , 'type' : 'primary' , 'url' : '${CTA_URL}' } , { 'tag' : 'button' , 'text' : { 'tag' : 'plain_text' , 'content' : 'Release Notes' } , 'type' : 'default' , 'url' : '${DOCS_URL}' } ] } , { 'tag' : 'note' , 'elements' : [ { 'tag' : 'plain_text' , 'content' : 'Product Team | $(date +%Y-%m-%d)' } ] } ] } } print ( json.dumps ( card ) ) " ) " } 4.2 Team Update / Weekly Report curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "interactive", "card": { "header": { "title": {"tag": "plain_text", "content": "Weekly Marketing Report - W03 2025"}, "template": "blue" }, "elements": [ { "tag": "column_set", "flex_mode": "bisect", "columns": [ { "tag": "column", "width": "weighted", "weight": 1, "elements": [ {"tag": "markdown", "content": "Traffic\n\nSessions: 45,230\nUnique Visitors: 32,100\nBounce Rate: 42%"} ] }, { "tag": "column", "width": "weighted", "weight": 1, "elements": [ {"tag": "markdown", "content": "Conversions\n\nSignups: 580\nTrials: 120\nPaid: 34"} ] } ] }, {"tag": "hr"}, { "tag": "markdown", "content": "Top Performing Content:\n1. \"10 Tips for Better SEO\" - 8,200 views\n2. \"Product Comparison Guide\" - 5,100 views\n3. \"Customer Success Story: Acme Corp\" - 3,800 views\n\nAction Items:\n- [ ] Publish Q1 campaign landing page\n- [ ] Review ad spend allocation\n- [ ] Schedule social media posts for next week" }, { "tag": "action", "actions": [ { "tag": "button", "text": {"tag": "plain_text", "content": "Full Dashboard"}, "type": "primary", "url": "https://example.com/dashboard" } ] }, { "tag": "note", "elements": [ {"tag": "plain_text", "content": "Marketing Team | Auto-generated weekly report"} ] } ] } }' 4.3 Event Notification curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "interactive", "card": { "header": { "title": {"tag": "plain_text", "content": "Upcoming Webinar: AI in Marketing"}, "template": "purple" }, "elements": [ { "tag": "markdown", "content": "Join us for an exclusive webinar on leveraging AI for marketing success.\n\nDate: Thursday, January 30, 2025\nTime: 2:00 PM - 3:30 PM (PST)\nSpeaker: Jane Smith, VP of Marketing\nFormat: Live presentation + Q&A\n\nWhat you will learn:\n- How to use AI for content personalization\n- Automating campaign optimization\n- Measuring AI-driven marketing ROI" }, {"tag": "hr"}, { "tag": "action", "actions": [ { "tag": "button", "text": {"tag": "plain_text", "content": "Register Now"}, "type": "primary", "url": "https://example.com/webinar/register" }, { "tag": "button", "text": {"tag": "plain_text", "content": "Add to Calendar"}, "type": "default", "url": "https://example.com/webinar/calendar" } ] }, { "tag": "note", "elements": [ {"tag": "plain_text", "content": "Limited to 200 seats | Free for all team members"} ] } ] } }' 4.4 Marketing Campaign Alert curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "interactive", "card": { "header": { "title": {"tag": "plain_text", "content": "Campaign Alert: Budget Threshold Reached"}, "template": "orange" }, "elements": [ { "tag": "markdown", "content": "Google Ads - Q1 Brand Campaign has reached 80% of its monthly budget.\n\n| Metric | Value |\n|--------|-------|\n| Budget | $10,000 |\n| Spent | $8,042 |\n| Remaining | $1,958 |\n| Days Left | 8 |\n| Projected Overspend | $2,100 |\n\nRecommendation: Reduce daily bid cap by 15% or pause low-performing ad groups." }, { "tag": "action", "actions": [ { "tag": "button", "text": {"tag": "plain_text", "content": "Adjust Budget"}, "type": "danger", "url": "https://ads.google.com/campaigns" }, { "tag": "button", "text": {"tag": "plain_text", "content": "View Campaign"}, "type": "default", "url": "https://example.com/campaigns/q1-brand" } ] } ] } }' 5. Helper: Build and Send Cards Programmatically For complex or dynamic cards, use Python to construct the JSON payload: python3 -c " import json, subprocess, os webhook_url = os.environ.get('FEISHU_WEBHOOK_URL', '') if not webhook_url: print('Error: FEISHU_WEBHOOK_URL not set') exit(1)

Build card dynamically

card = { 'msg_type': 'interactive', 'card': { 'header': { 'title': {'tag': 'plain_text', 'content': 'Dynamic Card Title'}, 'template': 'blue' }, 'elements': [] } }

Add content blocks

card['card']['elements'].append({ 'tag': 'markdown', 'content': 'This card was built programmatically. \n \n Key metrics: \n - Users: 10,000 \n - Revenue: \ $50 ,000' })

Add a divider

card['card']['elements'].append({'tag': 'hr'})

Add buttons

card['card']['elements'].append({ 'tag': 'action', 'actions': [ { 'tag': 'button', 'text': {'tag': 'plain_text', 'content': 'Learn More'}, 'type': 'primary', 'url': 'https://example.com' } ] })

Add footer

card['card']['elements'].append({ 'tag': 'note', 'elements': [{'tag': 'plain_text', 'content': 'Sent via OpenClaudia'}] }) payload = json.dumps(card) result = subprocess.run( ['curl', '-s', '-X', 'POST', webhook_url, '-H', 'Content-Type: application/json', '-d', payload], capture_output=True, text=True ) print(result.stdout) " 6. Bilingual Support (Chinese + English) When sending messages that need both Chinese and English content, use the rich text post format which supports multiple locales. Feishu will display the locale matching the user's language setting. curl -s -X POST " ${FEISHU_WEBHOOK_URL} " \ -H "Content-Type: application/json" \ -d '{ "msg_type": "post", "content": { "post": { "zh_cn": { "title": "重要通知:系统维护", "content": [ [ {"tag": "text", "text": "我们将于 "}, {"tag": "text", "text": "1月25日 22:00-02:00 (北京时间)", "un_escape": true}, {"tag": "text", "text": " 进行系统维护。"} ], [ {"tag": "text", "text": "维护期间服务将暂时不可用。如有问题请联系 "}, {"tag": "a", "text": "技术支持", "href": "https://example.com/support"}, {"tag": "text", "text": "。"} ] ] }, "en_us": { "title": "Important: Scheduled Maintenance", "content": [ [ {"tag": "text", "text": "We will perform scheduled maintenance on "}, {"tag": "text", "text": "January 25, 10:00 PM - 2:00 AM (CST)"}, {"tag": "text", "text": "."} ], [ {"tag": "text", "text": "Services will be temporarily unavailable. For questions, contact "}, {"tag": "a", "text": "Support", "href": "https://example.com/support"}, {"tag": "text", "text": "."} ] ] } } } }' 7. Error Handling Webhook Response Codes Code StatusMessage Meaning 0 "success" Message sent successfully 9499 "Bad Request" Malformed JSON or missing required fields 19001 "param invalid" Invalid msg_type or content format 19002 "sign match fail" Signature verification failed (check timestamp and secret) 19021 "request too fast" Rate limit: max 100 messages per minute per webhook 19024 "bot not in chat" Bot has been removed from the group Common Troubleshooting Message not delivered: Verify the webhook URL is correct and the bot is still in the group Check that msg_type matches the content structure For signed webhooks, ensure the timestamp is within 1 hour of current time Card not rendering: Validate JSON structure: header and elements are both required Button URLs must start with http:// or https:// Markdown in cards supports a limited subset: bold, italic, links, lists, tables API token errors: Tenant access tokens expire after 2 hours; re-fetch before sending Ensure the app has been published and approved in the developer console Verify im:message:send_as_bot permission is granted Rate Limits Integration Limit Custom Bot Webhook 100 messages/minute per webhook App Bot API (messages) 50 messages/second per app App Bot API (token refresh) 500 requests/hour 8. Workflow: Post Marketing Content to Feishu/Lark When the user asks to send marketing content to Feishu or Lark, follow this workflow: Step 1: Check Credentials Verify that FEISHU_WEBHOOK_URL or FEISHU_APP_ID + FEISHU_APP_SECRET are set. If not, guide the user through setup. Step 2: Determine Message Type User Intent Recommended Format Quick text update Plain text ( msg_type: text ) Formatted announcement Rich text ( msg_type: post ) Marketing report with metrics Interactive card with columns Product launch Interactive card with buttons Event notification Interactive card with CTA buttons Alert or warning Interactive card with red / orange header Step 3: Compose the Message Use the appropriate template from section 4 Adapt content to the user's requirements For bilingual groups, provide both zh_cn and en_us content Step 4: Preview and Confirm Show the user the full JSON payload before sending. Explain what the message will look like. Never auto-send without explicit user confirmation. Step 5: Send Execute the curl command and report the response. Step 6: Verify Check the response code. If code: 0 , the message was delivered. If there is an error, troubleshoot using the error table above. 9. Advanced: Message Card JSON Schema Quick Reference { "msg_type": "interactive", "card": { "header": { // Required "title": { "tag": "plain_text", "content": "string" }, "template": "blue|green|red|..." // Header color }, "elements": [ // Required, array of blocks {"tag": "markdown", "content": "..."}, // Rich content {"tag": "hr"}, // Divider line {"tag": "img", "img_key": "...", "alt": {...}}, // Image { // Multi-column layout "tag": "column_set", "flex_mode": "bisect|trisect|...", "columns": [ {"tag": "column", "width": "weighted", "weight": 1, "elements": [...]} ] }, { // Action buttons "tag": "action", "actions": [ {"tag": "button", "text": {...}, "type": "primary|danger|default", "url": "..."} ] }, { // Footer note "tag": "note", "elements": [{"tag": "plain_text", "content": "..."}] } ] } } Tips Start with webhooks. Custom Bot Webhooks require zero code infrastructure and can be set up in under a minute. Use interactive cards for anything beyond simple text. They are more readable and actionable. Include action buttons in every marketing card. Drive recipients to a landing page, dashboard, or sign-up form. Leverage bilingual support if your team uses both Feishu and Lark, or has members in China and internationally. Respect rate limits. For bulk messaging (e.g., sending to multiple groups), add a 1-second delay between requests. Test in a private group first before sending to large team channels. Keep card content concise. Cards have a maximum content size of approximately 30KB. For very long reports, link to an external page. Use the Feishu Message Card Builder for visual card design: https://open.feishu.cn/tool/cardbuilder (Feishu) or https://open.larksuite.com/tool/cardbuilder (Lark).

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