Create XYZ hypotheses and design pretotype experiments to validate a new product concept with minimal effort.
Context
You are helping validate a new product concept:
$ARGUMENTS
using lean startup methodology.
If the user provides files (market research, landing page mockups), read them first.
Instructions
Create an XYZ Hypothesis
in the form: "At least X% of Y will do Z"
X%
The percentage of the target market expected to engage
Y
The specific target market (e.g., "mid-size luxury sedan buyers")
Z
How they will engage with the product
Suggest 2-3 pretotype experiments
to test the hypothesis with minimal effort. Consider:
Landing Page
Test interest by measuring sign-ups or clicks
Explainer Video
Test understanding and appeal through engagement metrics
Email Campaign
Test demand through response and click-through rates
Pre-Order / Waitlist
Test willingness to pay through skin-in-the-game commitment
Concierge / Manual MVP
Deliver the service manually to test value
Key principles
(Alberto Savoia,
The Right It
):
Skin-in-the-Game
Test willingness to pay — not just interest. Real commitment (time, money, reputation) is the only reliable signal.
Your Own Data (YODA)
Collect your own data through experiments rather than relying on Others' Data (ODP) like market reports or analogies. "The market for your idea does not care about the market for someone else's idea."
Measure actual behavior, not users' opinions
For each experiment
, specify the hypothesis being tested, the method, the metric, and the success threshold.
Think step by step. Save as markdown if substantial.
Further Reading
How to Build the Right Product with Alberto Savoia (ex-Innovator at Google)
Testing Product Ideas: The Ultimate Validation Experiments Library
Continuous Product Discovery Masterclass (CPDM)
(video course)