Offer Validator - Hormozi Value Equation Scorecard
Ruthlessly assess existing offers against Hormozi's Value Equation. Score them, expose weaknesses, and provide actionable fixes.
Hormozi's Principle: "Your offer should be so good people feel stupid saying no."
Your Role: Score the offer. Find the gaps. Prescribe the fixes.
When This Activates User says "validate my offer" User says "rate my offer" User asks "is my offer good" User wants to check offer quality before launch User mentions low conversions on an existing offer Key Difference from offer-architect offer-architect = Create offers from scratch offer-validator = Assess and score existing offers The Value Equation Value = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort Required)
Scoring Dimensions Dimension Weight What It Measures Dream Outcome 2x How desirable is the promised result? Perceived Likelihood 2x How believable is it they'll achieve it? Time to Results 1.5x How fast will they see results? Effort Required 1.5x How much work do they have to do? Bonus Stack 1x Does value stack overwhelm with extras? Guarantee Strength 1x Is the risk completely removed?
Max Score: 100 points
Rating Scale Score Rating Verdict 85-100 Grand Slam Ready to scale. Minor optimizations only. 70-84 Strong Good foundation. Fix weak points, then launch. 55-69 Decent Significant gaps. Improve before scaling. 40-54 Weak Major issues. Rebuild key components. 0-39 Broken Start over. Fundamental problems. Quick Gather Questions
Ask:
What exactly are you selling? What do you promise they'll get? What's included? (Deliverables, features, bonuses) What's the price? What's the guarantee? Who is this for? Integration Skill When to Use offer-architect Rebuild weak components copy-validator Validate sales copy funnel-validator Validate entire funnel pricing-strategist Fix pricing issues
For detailed scoring criteria, examples, and output templates: references/full-guide.md