design-business-model

Business Model Frameworks

Design, visualize, and validate business models.

Quick Start Choose framework - Based on your situation Fill canvas - Use structured approach below Validate - Test assumptions with customers Iterate - Refine based on learning Framework Selection Situation Use This Existing business - understand or optimize current model Business Model Canvas Startup/New idea - validate quickly, test assumptions Lean Canvas Product-market fit - ensure value matches customer needs Value Proposition Canvas Innovation - transform existing business Business Model Canvas + Blue Ocean The Three Canvases 1. Business Model Canvas (BMC)

For established businesses or comprehensive business design.

Full details: references/business-model-canvas.md

┌─────────────┬────────────┬────────────┬────────────┬─────────────┐ │ │ │ │ │ │ │ Key │ Key │ Value │ Customer │ Customer │ │ Partners │ Activities │Proposition │Relationships│ Segments │ │ │ │ │ │ │ │ ├────────────┤ ├────────────┤ │ │ │ │ │ │ │ │ │ Key │ │ Channels │ │ │ │ Resources │ │ │ │ │ │ │ │ │ │ ├─────────────┴────────────┴────────────┴────────────┴─────────────┤ │ │ │ │ Cost Structure │ Revenue Streams │ │ │ │ └──────────────────────────┴────────────────────────────────────────┘

1. Lean Canvas

For startups and new ventures - focus on problem/solution fit.

Full details: references/lean-canvas.md

┌─────────────┬────────────┬────────────┬────────────┬─────────────┐ │ │ │ │ │ │ │ Problem │ Solution │ Unique │ Unfair │ Customer │ │ (Top 3) │ (Top 3) │ Value │ Advantage │ Segments │ │ │ │Proposition │ │ │ │ ├────────────┤ ├────────────┤ │ │ │ │ │ │ │ │ │ Key │ │ Channels │ │ │ │ Metrics │ │ │ │ │ │ │ │ │ │ ├─────────────┴────────────┴────────────┴────────────┴─────────────┤ │ │ │ │ Cost Structure │ Revenue Streams │ │ │ │ └──────────────────────────┴────────────────────────────────────────┘

1. Value Proposition Canvas (VPC)

Zoom into Customer Segments + Value Proposition from BMC.

Full details: references/value-proposition-canvas.md

┌─────────────────────────────────────────────────────────────────┐ │ │ │ VALUE MAP CUSTOMER PROFILE │ │ ┌─────────────┐ ┌─────────────┐ │ │ │ Products │ │ Gains │ │ │ │ & Services │ │ │ │ │ ├─────────────┤ FIT? ├─────────────┤ │ │ │ Gain │ ◄──────────────► │ Jobs │ │ │ │ Creators │ │ (To Be Done)│ │ │ ├─────────────┤ ├─────────────┤ │ │ │ Pain │ │ Pains │ │ │ │ Relievers │ │ │ │ │ └─────────────┘ └─────────────┘ │ │ │ └─────────────────────────────────────────────────────────────────┘

Canvas Comparison Aspect Business Model Canvas Lean Canvas Value Proposition Canvas Creator Osterwalder & Pigneur Ash Maurya Osterwalder Focus Comprehensive business model Problem-solution validation Product-market fit Best for Established business Startups, new ideas Deep customer understanding Unique blocks Partners, Relationships Problem, Unfair Advantage Gains, Pains, Jobs Time to fill 1-2 hours 20-30 minutes 30-60 minutes Workflow Recommendation For New Business Idea 1. Lean Canvas (20 min) ↓ 2. Value Proposition Canvas (for top segment) ↓ 3. Customer interviews (validate) ↓ 4. Iterate Lean Canvas ↓ 5. Business Model Canvas (when scaling)

For Existing Business Innovation 1. Business Model Canvas (current state) ↓ 2. Value Proposition Canvas (problem areas) ↓ 3. Lean Canvas (for new initiatives) ↓ 4. Business Model Canvas (future state)

Common Mistakes Mistake Fix Starting with solution Start with customer problems One customer segment Be specific, narrow first Vague value proposition Use customer's words Untested assumptions Validate with real customers Static canvas Update regularly Working alone Collaborate, get diverse input Output Template

When presenting canvas analysis:

Business Model: [Name]

Canvas Type: [BMC/Lean/VPC]

Key Insights

1. [Most important finding]
2. [Second insight]
3. [Third insight]

Riskiest Assumptions

1. [Assumption that could kill the business]
2. [Second risky assumption]

Next Steps to Validate

• [ ] [Experiment 1]
• [ ] [Experiment 2]
• [ ] [Customer interview focus]

Related Skills (Optional) When Suggest Need strategic analysis (SWOT, Porter's) /manage-business-strategy Stuck, need structured thinking /problem-solving - Polya, 5 Whys Innovation breakthrough needed /triz - contradiction solving Need creative ideas for value prop /generate-creative-ideas - divergent thinking

Note: These skills are optional. Design-business-model works standalone for canvas design.