AI Search & Answer Engine Optimization (GEO)
Improve how assistants retrieve, summarize, and cite your pages.
For traditional SEO: Use marketing-seo-complete instead.
Quick start (30–60 min) Build a query bank (30–100 queries): problems, comparisons, “best”, “vs”, integrations, and pricing questions. Confirm assistants can fetch content (robots/WAF/SSR): use assets/audits/crawler-access-audit.md. Run a baseline visibility audit: use assets/audits/search-visibility-audit.md and assets/audits/ai-search-content-audit.md. Ship one high-leverage page update: use assets/content/ai-search-content-brief.md + assets/content/answer-focused-article-template.md. Set up measurement + retest cadence: use references/measurement-analytics.md and assets/testing/ai-search-testing-protocol.md. Core workflow 1) Decide scope (avoid wasted work) Confirm discovery channel: check whether your ICP uses assistants for research and comparisons. Pick one primary platform first (Google AI Overviews vs ChatGPT vs Perplexity) based on your audience. Treat GEO as additive: keep classic SEO and conversion work running. 2) Ensure assistants can access your content Allow/deny crawlers explicitly: use references/ai-crawler-technical-setup.md and assets/technical/robots-txt-ai-crawlers.md. Reduce JS dependency for critical copy (SSR/SSG): use assets/technical/server-side-rendering-guide.md. Add llms.txt when useful as a navigation map (not a guarantee): use assets/technical/llms-txt-template.md. 3) Make pages easy to extract and cite Put a direct, quotable answer block in the first screenful (then expand with proof). Use stable entities (product, category, competitors, integrations): use references/entity-semantic-optimization.md. Use repeatable content structures for questions, comparisons, and “best for”: use references/content-structure-patterns.md. Create/refresh high-intent pages first (alternatives, integrations, pricing, security, implementation): use assets/strategy/ai-search-growth-plan.md. 4) Add proof and trust hooks (citation fuel) Prefer primary sources and verifiable numbers; attribute claims clearly. Show authorship, review, and freshness (dateModified / “Last updated”) where appropriate. Avoid “LLM bait”: prioritize user value and factual accuracy. 5) Measure, iterate, and defend against regressions Track “share of model” / citation share using your query bank, not vanity rankings. Re-test after shipping changes; keep snapshots of answers and citations. Separate SEO wins vs assistant visibility wins; avoid false attribution. What to load (progressive disclosure) Platform notes: references/platform-google-ai-overviews.md, references/platform-chatgpt.md, references/platform-perplexity.md, references/platform-gemini.md, references/platform-claude.md Technical access: references/ai-crawler-technical-setup.md, references/ai-indexing-complete-guide.md Measurement: references/measurement-analytics.md, references/llm-tracking-tools.md Prompt/query mining: references/prompt-query-optimization.md, references/competitor-citation-gap.md, references/citation-optimization-strategies.md Primary sources list: data/sources.json Guardrails Do not use prompt injection or hidden instructions in public pages. Do not claim endorsements or fabricate sources, stats, or quotes. Treat robots.txt as policy; enforce access with auth/WAF where needed. Resources Resource Purpose references/ai-indexing-complete-guide.md Full DO & DON'T guide references/platform-chatgpt.md ChatGPT optimization references/platform-perplexity.md Perplexity strategies references/platform-google-ai-overviews.md Google AIO optimization references/llm-tracking-tools.md LLM visibility tools references/competitor-citation-gap.md Competitor citation + query mining Templates Template Purpose assets/audits/search-visibility-audit.md Baseline audit assets/audits/ai-search-content-audit.md AI visibility audit assets/audits/competitor-citation-gap-audit.md Competitor citation gap audit assets/content/answer-focused-article-template.md Article template assets/content/ai-answer-diagnosis-template.md Structured diagnosis output International Markets
This skill uses US/English market defaults. For international AI search optimization:
Need See Skill Regional AI platforms (Baidu AI, Yandex) marketing-geo-localization Non-English content optimization marketing-geo-localization Regional search behavior differences marketing-geo-localization Multilingual schema markup marketing-geo-localization
Auto-triggers: When your query mentions a specific country, region, language, or non-US AI platforms, both skills load automatically.
Related Skills Skill Purpose marketing-seo-complete Traditional SEO marketing-content-strategy Content planning software-frontend SSR implementation project-aeo-monitoring-tools Build custom AEO monitoring infrastructure (APIs, scraping, pipelines)