content-engine

Content Engine Turn one idea into strong, platform-native content instead of posting the same thing everywhere. When to Activate writing X posts or threads drafting LinkedIn posts or launch updates scripting short-form video or YouTube explainers repurposing articles, podcasts, demos, or docs into social content building a lightweight content plan around a launch, milestone, or theme First Questions Clarify: source asset: what are we adapting from audience: builders, investors, customers, operators, or general audience platform: X, LinkedIn, TikTok, YouTube, newsletter, or multi-platform goal: awareness, conversion, recruiting, authority, launch support, or engagement Core Rules Adapt for the platform. Do not cross-post the same copy. Hooks matter more than summaries. Every post should carry one clear idea. Use specifics over slogans. Keep the ask small and clear. Platform Guidance X open fast one idea per post or per tweet in a thread keep links out of the main body unless necessary avoid hashtag spam LinkedIn strong first line short paragraphs more explicit framing around lessons, results, and takeaways TikTok / Short Video first 3 seconds must interrupt attention script around visuals, not just narration one demo, one claim, one CTA YouTube show the result early structure by chapter refresh the visual every 20-30 seconds Newsletter deliver one clear lens, not a bundle of unrelated items make section titles skimmable keep the opening paragraph doing real work Repurposing Flow Default cascade: anchor asset: article, video, demo, memo, or launch doc extract 3-7 atomic ideas write platform-native variants trim repetition across outputs align CTAs with platform intent Deliverables When asked for a campaign, return: the core angle platform-specific drafts optional posting order optional CTA variants any missing inputs needed before publishing Quality Gate Before delivering: each draft reads natively for its platform hooks are strong and specific no generic hype language no duplicated copy across platforms unless requested the CTA matches the content and audience