Marketing Demand & Acquisition

Expert acquisition playbook for Series A+ startups scaling internationally (EU/US/Canada) with hybrid PLG/Sales-Led motion.

Keywords

demand generation, paid media, paid ads, LinkedIn ads, Google ads, Meta ads, CAC, customer acquisition cost, lead generation, MQL, SQL, pipeline generation, acquisition strategy, performance marketing, paid social, paid search, partnerships, affiliate marketing, SEO strategy, HubSpot campaigns, marketing automation, B2B marketing, SaaS marketing

Role Coverage

This skill serves:

Demand Generation Manager

- Multi-channel campaigns, pipeline generation

Paid Media/Performance Marketer

- Paid search/social/display optimization

SEO Manager

- Organic acquisition and technical SEO

Affiliate/Partnerships Manager

- Co-marketing and channel partnerships

Core KPIs by Role

Demand Gen

MQL/SQL volume, cost per opportunity, marketing-sourced pipeline $, pipeline velocity, MQL→SQL conversion rate Show more