google-ads-manager

仓库: claude-office-skills/skills
安装量: 174
排名: #4971

安装

npx skills add https://github.com/claude-office-skills/skills --skill google-ads-manager

Google Ads Manager Comprehensive Google Ads campaign management including campaign setup, keyword research, ad copy generation, bid optimization, and performance reporting. Overview This skill covers: Campaign structure and setup Keyword research and grouping Ad copy creation (RSA format) Bidding strategy selection Performance analysis and optimization Campaign Structure Account Hierarchy Account ├── Campaign 1: Brand │ ├── Ad Group: Brand Terms │ │ ├── Keywords: [brand name], [brand + product] │ │ └── Ads: 3-5 RSAs │ └── Ad Group: Brand + Competitor │ ├── Keywords: [brand vs competitor] │ └── Ads: 3-5 RSAs │ ├── Campaign 2: Non-Brand - Search │ ├── Ad Group: Product Category A │ │ ├── Keywords: [category keywords] │ │ └── Ads: 3-5 RSAs │ ├── Ad Group: Product Category B │ └── Ad Group: Problem/Solution │ ├── Campaign 3: Competitor │ ├── Ad Group: Competitor A │ └── Ad Group: Competitor B │ └── Campaign 4: Performance Max └── Asset Groups: [Images, Videos, Headlines, Descriptions] Campaign Setup Template campaign : name : "[Product] - Search - Non-Brand" type : SEARCH budget : amount : 100

daily

delivery : STANDARD bidding : strategy : TARGET_CPA

or MAXIMIZE_CONVERSIONS

target_cpa : 50 targeting : locations : [ US , CA , UK ] languages : [ en ] audiences : - in_market : "Business Software" - custom_intent : "project management tools" networks : search : true display : false partners : false schedule : days : [ MON , TUE , WED , THU , FRI ] hours : "8:00-20:00" timezone : "America/New_York" ad_rotation : OPTIMIZE negative_keywords : campaign_level : - free - cheap - download - jobs - salary Keyword Research Keyword Categories keyword_types : brand : examples : [ "[brand name]" , "[brand] login" , "[brand] pricing" ] intent : navigational expected_cpc : low priority : high competitor : examples : [ "[competitor] alternative" , "[competitor] vs" ] intent : commercial expected_cpc : medium - high priority : medium product : examples : [ "project management software" , "task tracking tool" ] intent : commercial expected_cpc : high priority : high problem : examples : [ "how to manage remote team" , "track project deadlines" ] intent : informational/commercial expected_cpc : medium priority : medium long_tail : examples : [ "best project management tool for small teams" ] intent : commercial expected_cpc : medium priority : high (high intent) Keyword Research Process research_steps : 1. seed_keywords : sources : - brainstorm : core product terms - competitor : analyze competitor ads - customer : survey/interview terms - support : common questions 2. expand_with_tools : google_keyword_planner : - get_ideas : from seed keywords - filter : by volume , competition , CPC other_tools : - semrush : competitor keywords - ahrefs : organic keywords to target - answerthepublic : question keywords 3. group_keywords : method : SKAG or themed groups max_per_group : 15 - 20 criteria : same intent , similar landing page 4. match_types : broad_match : discovery , high volume phrase_match : balanced reach/relevance exact_match : high intent , control 5. negative_keywords : identify : irrelevant search terms levels : campaign , ad group , account Keyword Grouping Example ad_group : "Project Management Software" theme : product_category keywords : exact_match : - [ project management software ] - [ project management tool ] - [ pm software ] phrase_match : - "project management software" - "best project management" - "project tracking software" broad_match : - project management platform - team project software negative_keywords : - free - open source - template - excel - certification Ad Copy Framework Responsive Search Ad (RSA) Structure rsa_requirements : headlines : count : 15 (min 3) max_chars : 30 pin_strategy : position_1 : keyword/benefit headline position_2 : value prop/differentiator position_3 : CTA descriptions : count : 4 (min 2) max_chars : 90 display_path : parts : 2 max_chars : 15 each Headline Templates by Category headline_templates : keyword_headlines :

Pin to Position 1

- "{Keyword} Software" - "Best {Keyword} Tool" - "#1 {Keyword} Platform" - "{Keyword} for Teams" benefit_headlines : - "Save 10+ Hours/Week" - "Boost Productivity 40%" - "Manage Projects Easily" - "Never Miss Deadlines" trust_headlines : - "Trusted by 50,000+ Teams" - "4.8★ on G2 & Capterra" - "Award-Winning Software" - "Enterprise-Grade Security" cta_headlines :

Pin to Position 3

- "Start Free Trial" - "Try Free for 14 Days" - "Get Started Today" - "Request a Demo" urgency_headlines : - "Limited Time: 30% Off" - "Special Offer Ends Soon" - "Save Now - Act Fast" differentiator_headlines : - "No Credit Card Needed" - "Set Up in 2 Minutes" - "Cancel Anytime" - "All-in-One Solution" Description Templates description_templates : benefit_focused : - "Streamline your workflow with our all-in-one project management platform. Trusted by 50,000+ teams worldwide." - "Save 10+ hours per week with automated task tracking, team collaboration, and real-time reporting. Try free!" feature_focused : - "Kanban boards, Gantt charts, time tracking, and team chat in one powerful platform. Start your free trial today." social_proof : - "Join 50,000+ teams who've transformed their productivity. Rated 4.8/5 on G2. No credit card required." urgency : - "Limited time: Get 30% off annual plans. All features included. Start your 14-day free trial now!" Bidding Strategies Strategy Selection Guide bidding_strategies : maximize_conversions : use_when : - new_campaign : true - goal : volume - budget : flexible pros : easy setup , google optimization cons : no cost control target_cpa : use_when : - conversion_history : 30+ conversions/month - goal : efficiency - known_cpa_target : true pros : cost control , predictable cons : may limit volume target_roas : use_when : - ecommerce : true - conversion_value_tracking : enabled - goal : roi_optimization pros : revenue - focused cons : needs value data maximize_clicks : use_when : - goal : traffic - new_campaign : awareness pros : simple , good for testing cons : no conversion focus manual_cpc : use_when : - full_control : needed - small_budget : true - testing : keywords pros : granular control cons : time - intensive bid_adjustments : device : mobile : - 20% to +30% tablet : - 10% to +10% location : high_value_cities : +20% low_value_areas : - 30% schedule : business_hours : +15% off_hours : - 25% audience : remarketing : +50% in_market : +20% Performance Reporting Key Metrics Dashboard

Google Ads Performance Report - {Date Range}

Campaign Summary | Campaign | Spend | Clicks | Conv | CPA | ROAS | |

|

|

|

|

|

| | Brand | $500 | 1,200 | 80 | $6.25 | 15x | | Non-Brand | $3,000 | 2,500 | 45 | $66.67 | 3.2x | | Competitor | $800 | 600 | 12 | $66.67 | 2.8x | | ** Total ** | ** $4,300 ** | ** 4,300 ** | ** 137 ** | ** $31.39 ** | ** 5.1x ** |

Key Metrics

**
CTR
**

3.2% (benchmark: 2%) ✅

**
Conv Rate
**

3.2% (benchmark: 3%) ✅

**
Avg CPC
**

$1.00

**
Quality Score Avg
**
7.2/10

Top Performing Keywords | Keyword | Clicks | Conv | CPA | QS | |

|

|

|

|

| | [brand name] | 800 | 60 | $5 | 9 | | project management software | 300 | 15 | $40 | 7 | | best pm tool for teams | 150 | 12 | $35 | 8 |

Underperforming (Action Needed) | Keyword | Spend | Conv | CPA | Action | |

|

|

|

|

| | free project tool | $200 | 0 | - | Pause | | pm software download | $150 | 1 | $150 | Pause |

Recommendations
1.
⬆️ Increase budget on Brand campaign (CPA $6.25)
2.
⏸️ Pause 5 keywords with $0 conversions
3.
📝 Test new ad copy (current CTR below benchmark)
4.
🎯 Add "free" to negative keywords
Optimization Checklist
weekly_tasks
:
-
review_search_terms
:
action
:
add negatives
,
find new keywords
-
check_quality_scores
:
action
:
improve <6 QS keywords
-
review_ad_performance
:
action
:
pause low CTR ads
-
adjust_bids
:
action
:
increase for high performers
monthly_tasks
:
-
competitor_analysis
:
check
:
new competitors
,
messaging
-
landing_page_review
:
check
:
conversion rate by page
-
audience_review
:
check
:
add new audiences
,
remove poor performers
-
budget_reallocation
:
check
:
move budget to top performers
Output Example
Request
"Create a Google Ads campaign structure for a CRM software" Output :

Google Ads Campaign Structure - CRM Software

Campaign 1: Brand
**
Budget
**
$50/day
**
Bidding
**
Maximize Conversions

Ad Group: Brand Terms ** Keywords ** : - [acme crm] - [acme crm login] - [acme crm pricing] ** Headlines ** : 1. Acme CRM - Official Site 2. Trusted by 10,000+ Teams 3. Start Your Free Trial ...

Campaign 2: Non-Brand Search
**
Budget
**
$200/day
**
Bidding
**
Target CPA ($75)

Ad Group: CRM Software ** Keywords ** : - [crm software] - [best crm software] - "crm for small business" ** Headlines ** : 1. Best CRM Software 2026 2. Close 40% More Deals 3. Try Free for 14 Days ...

Ad Group: Sales Software ** Keywords ** : - [sales management software] - [sales tracking tool] ...

Ad Group: Problem/Solution ** Keywords ** : - "how to track sales leads" - "manage customer relationships" ...

Campaign 3: Competitor
**
Budget
**
$100/day
**
Bidding
**
Target CPA ($90)

Ad Group: Salesforce Alternative ** Keywords ** : - [salesforce alternative] - [salesforce vs] - "cheaper than salesforce" ** Headlines ** : 1. Salesforce Alternative 2. 50% Lower Cost 3. Switch in 1 Day ...

Negative Keywords (Account Level)

free

jobs

salary

certification

tutorial

open source

Estimated Performance | Campaign | Est. Clicks | Est. Conv | Est. CPA | |

|

|

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| | Brand | 1,500 | 150 | $8 | | Non-Brand | 2,000 | 25 | $80 | | Competitor | 800 | 10 | $100 | Google Ads Manager Skill - Part of Claude Office Skills

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