Competitor Teardown Structured competitive analysis with research and screenshots via inference.sh CLI. Quick Start Requires inference.sh CLI ( infsh ). Get installation instructions: npx skills add inference-sh/skills@agent-tools infsh login
Research competitor landscape
infsh app run tavily/search-assistant --input '{ "query": "top project management tools comparison 2024 market share" }'
Screenshot competitor's website
infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }' Teardown Framework The 7-Layer Analysis Layer What to Analyze Data Source 1. Product Features, UX, quality Screenshots, free trial 2. Pricing Plans, pricing model, hidden costs Pricing page, sales call 3. Positioning Messaging, tagline, ICP Website, ads 4. Traction Users, revenue, growth Web search, press, funding 5. Reviews Strengths, weaknesses from users G2, Capterra, App Store 6. Content Blog, social, SEO strategy Website, social profiles 7. Team Size, key hires, background LinkedIn, About page Research Commands Company Overview
General intelligence
infsh app run tavily/search-assistant --input '{ "query": "CompetitorX company overview funding team size 2024" }'
Funding and financials
infsh app run exa/search --input '{ "query": "CompetitorX funding round series valuation investors" }'
Recent news
infsh app run tavily/search-assistant --input '{ "query": "CompetitorX latest news announcements 2024" }' Product Analysis
Feature comparison
infsh app run exa/search --input '{ "query": "CompetitorX vs alternatives feature comparison review" }'
Pricing details
infsh app run tavily/extract --input '{ "urls": ["https://competitor.com/pricing"] }'
User reviews
infsh app run tavily/search-assistant --input '{ "query": "CompetitorX reviews G2 Capterra pros cons 2024" }' UX Screenshots
Homepage
infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com", "action": "screenshot" }'
Pricing page
infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/pricing", "action": "screenshot" }'
Signup flow
infsh app run infsh/agent-browser --input '{ "url": "https://competitor.com/signup", "action": "screenshot" }' Feature Matrix Structure | Feature | Your Product | Competitor A | Competitor B | Competitor C | |
| :---: | :---: | :---: | :---: | | Real-time collaboration | ✅ | ✅ | ❌ | ✅ | | API access | ✅ | Paid only | ✅ | ❌ | | SSO/SAML | ✅ | Enterprise | ✅ | Enterprise | | Custom reports | ✅ | Limited | ✅ | ❌ | | Mobile app | ✅ | iOS only | ✅ | ✅ | | Free tier | ✅ (unlimited) | ✅ (3 users) | ❌ | ✅ (1 project) | | Integrations | 50+ | 100+ | 30+ | 20+ | Rules ✅ = Full support ⚠️ or "Partial" = Limited or conditional ❌ = Not available Note conditions: "Paid only", "Enterprise tier", "Beta" Lead with features where YOU win Be honest about competitor strengths — credibility matters Pricing Comparison Structure | | Your Product | Competitor A | Competitor B | |
| :---: | :---: | :---: | | ** Free tier ** | Yes, 5 users | Yes, 3 users | No | | ** Starter ** | $10/user/mo | $15/user/mo | $12/user/mo | | ** Pro ** | $25/user/mo | $30/user/mo | $29/user/mo | | ** Enterprise ** | Custom | Custom | $50/user/mo | | ** Billing ** | Monthly/Annual | Annual only | Monthly/Annual | | ** Annual discount ** | 20% | 15% | 25% | | ** Min seats ** | 1 | 5 | 3 | | ** Hidden costs ** | None | Setup fee $500 | API calls metered | What to Look For Minimum seat requirements Annual-only billing (reduces flexibility) Feature gating between tiers Overage charges Setup/onboarding fees Contract lock-in periods SWOT Analysis Create a SWOT for each competitor:
Competitor A — SWOT | Strengths | Weaknesses | |
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| | • Strong brand recognition | • Slow feature development | | • Large integration ecosystem | • Complex onboarding (30+ min) | | • Enterprise sales team | • No free tier | | Opportunities | Threats | |
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| | • AI features not yet shipped | • New AI-native competitors | | • Expanding into mid-market | • Customer complaints about pricing | | • International markets untapped | • Key engineer departures (LinkedIn) | Positioning Map A 2x2 matrix showing where competitors sit on two meaningful dimensions. Choose Meaningful Axes Good Axes Bad Axes Simple ↔ Complex Good ↔ Bad SMB ↔ Enterprise Cheap ↔ Expensive (too obvious) Self-serve ↔ Sales-led Old ↔ New Specialized ↔ General Small ↔ Large Opinionated ↔ Flexible — Template Enterprise │ Competitor C │ Competitor A ● │ ● │ Simple ──────────────────────────── Complex │ You ● │ Competitor B │ ● │ SMB Generating the Visual
Create positioning map with Python
infsh app run infsh/python-executor --input '{ "code": "import matplotlib.pyplot as plt\nimport matplotlib\nmatplotlib.use(\"Agg\")\n\nfig, ax = plt.subplots(figsize=(10, 10))\n\n# Competitors\ncompetitors = {\n \"You\": (-0.3, -0.3),\n \"Competitor A\": (0.5, 0.6),\n \"Competitor B\": (0.6, -0.4),\n \"Competitor C\": (-0.4, 0.5)\n}\n\nfor name, (x, y) in competitors.items():\n color = \"#22c55e\" if name == \"You\" else \"#6366f1\"\n size = 200 if name == \"You\" else 150\n ax.scatter(x, y, s=size, c=color, zorder=5)\n ax.annotate(name, (x, y), textcoords=\"offset points\", xytext=(10, 10), fontsize=12, fontweight=\"bold\")\n\nax.axhline(y=0, color=\"grey\", linewidth=0.5)\nax.axvline(x=0, color=\"grey\", linewidth=0.5)\nax.set_xlim(-1, 1)\nax.set_ylim(-1, 1)\nax.set_xlabel(\"Simple ← → Complex\", fontsize=14)\nax.set_ylabel(\"SMB ← → Enterprise\", fontsize=14)\nax.set_title(\"Competitive Positioning Map\", fontsize=16, fontweight=\"bold\")\nax.grid(True, alpha=0.3)\nplt.tight_layout()\nplt.savefig(\"positioning-map.png\", dpi=150)\nprint(\"Saved\")" }' Review Mining Where to Find Reviews Platform Best For URL Pattern G2 B2B SaaS g2.com/products/[product]/reviews Capterra Business software capterra.com/software/[id]/reviews App Store iOS apps apps.apple.com Google Play Android apps play.google.com Product Hunt Launches producthunt.com/posts/[product] Reddit Honest opinions reddit.com/r/[relevant-sub] What to Extract Category Look For Most praised What features do happy users mention most? Most complained What do unhappy users say? (= your opportunity) Switching reasons Why do users leave? What triggers switching? Feature requests What's missing that users want? Comparison mentions When users compare, what do they say?
Mine G2 reviews
infsh app run tavily/search-assistant --input '{ "query": "CompetitorX G2 reviews complaints issues 2024" }'
Reddit sentiment
infsh app run exa/search --input '{ "query": "reddit CompetitorX alternative frustration switching" }' Deliverable Formats Executive Summary (1 page)
Competitive Landscape Summary ** Market: ** [Category] — $[X]B market growing [Y]% annually ** Key competitors: ** A (leader), B (challenger), C (niche) ** Our positioning: ** [Where you sit and why it matters] ** Key insight: ** [One sentence about the biggest opportunity] | Metric | You | A | B | C | |
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| | Users | X | Y | Z | W | | Pricing (starter) | $X | $Y | $Z | $W | | Rating (G2) | X.X | Y.Y | Z.Z | W.W | Detailed Report (per competitor) Company overview (size, funding, team) Product analysis (features, UX screenshots) Pricing breakdown SWOT analysis Review analysis (top praised, top complained) Positioning vs. you Opportunity summary Comparison Grid Visual
Stitch competitor screenshots into comparison
infsh app run infsh/stitch-images --input '{ "images": ["your-homepage.png", "competitorA-homepage.png", "competitorB-homepage.png"], "direction": "horizontal" }' Common Mistakes Mistake Problem Fix Only looking at features Misses positioning, pricing, traction Use the 7-layer framework Biased analysis Loses credibility Be honest about competitor strengths Outdated data Wrong conclusions Date all research, refresh quarterly Too many competitors Analysis paralysis Focus on top 3-5 direct competitors No "so what" Data without insight End each section with implications for you Feature-only comparison Doesn't show positioning Include pricing, reviews, positioning map