Social Writer
Create platform-optimized social media content that sounds human, drives engagement, and builds audience.
Quick Navigation Topic Reference X Single Posts x-posts.md X Threads x-threads.md X Content Strategy x-strategy.md Hook Patterns hooks.md LinkedIn linkedin.md Threads & Instagram threads-instagram.md Facebook facebook.md AI Writing Avoidance ai-avoidance.md Style Guide style-guide.md Technical Blog Styles technical-styles.md Platform Quick Reference Platform Limit Best Length Hashtags Key Rule X 280 chars 230-280 1-2 max Hook in first line, use full space LinkedIn 3,000 chars 1,300 3-5 Hook before "see more" Threads 500 chars 400-500 None Conversational, no hashtags Instagram 2,200 chars Varies 5-15 Visual-first, line breaks Facebook Unlimited <250 2-3 Community, engagement Content Type Router What are you creating? │ ├─ X? │ ├─ Single insight/observation → x-posts.md │ ├─ Multi-part story/tutorial → x-threads.md │ └─ Content planning → x-strategy.md │ ├─ LinkedIn → linkedin.md │ └─ Professional, B2B, thought leadership │ ├─ Threads/Instagram → threads-instagram.md │ └─ Conversational, authentic, visual │ ├─ Facebook → facebook.md │ └─ Community, engagement, events │ └─ Technical blog → technical-styles.md ├─ Karpathy style (conversational, personal) └─ Deep technical (opinion-forward, contrarian)
Writing Workflow 1. Select Platform & Format
Choose based on:
Audience: Where do they spend time? Content depth: Quick insight vs deep dive Goal: Engagement, education, announcement 2. Load Style Reference
Before writing:
Read platform-specific guide Read ai-avoidance.md — critical for human voice Read style-guide.md for tone 3. Draft Content
Apply platform constraints from start. Style informs structure.
- Quality Check
Run through checklist below before posting.
Universal Quality Checklist Voice Sounds like a person, not AI? Zero banned words (delve, unleash, harness, leverage)? Zero em-dashes (—)? Contractions used naturally? Specificity Includes names, numbers, tools, dates? Concrete examples, not hypotheticals? Would I bookmark this if someone else wrote? Structure Hook in first line? Sentence lengths vary (5-40 words)? Each paragraph/tweet can stand alone? Value Teaches something specific? Actionable today? From real experience? X Quick Start Single Post Pattern [Hook - stop the scroll]
[Context or specific detail]
[Insight or learning]
[Optional: engagement question]
Example:
Shipped curation v1 for agents.foo today.
Discovery is way harder than app stores. Agents are conversations, not static features.
Had to rebuild around context matching instead of keyword search.
Thread Pattern 1/N [Bold hook - main insight] 👇
2/N [Context or setup]
3-N/N [Key points, one per tweet]
N/N [Summary + CTA]
Rules:
First tweet MUST end with 👇 or 🧵 to signal thread Use N/M numbering (1/7, 2/7... 7/7) Each tweet must stand alone Max 5-7 tweets (longer = blog post) High-Engagement Content Patterns Pattern Structure Best For Shipped X, Learned Y What shipped + key learning + why it matters Project updates How to X Problem + steps + key insight Tutorials Problem → Solution Problem + failed attempts + what worked Case studies Contrarian Popular belief + why wrong + your evidence Thought leadership Tool Recommendation Tool + specific benefit + real example Resources Content Selection: What to Share Always Share ✓ Shipped work + learnings Non-obvious insights Tool recommendations with specifics Solutions to common problems Skip ✗ Generic progress updates Plans before execution Obvious observations Engagement bait ("RT if you agree") Vague hype Critical Prohibitions Do not use words: delve, unleash, harness, leverage, robust, seamless, game-changer, unlock Do not use em-dashes (—) anywhere Do not use "It's not X, it's Y" pattern Do not ask for engagement ("RT if you agree", "What do you think?") Do not use formal transitions (Furthermore, Moreover, Additionally) Do not write uniform sentence lengths Do not skip the hook Links ai-avoidance.md — Most important, read first hooks.md — Hook patterns with examples x-strategy.md — What to share