Pages: Press Coverage

Guides press coverage and media mentions aggregation—showcasing third-party coverage from authoritative sites to build trust. Optional page; when coverage is sparse, implement as a small "As Seen In" or "As Featured In" section on homepage or elsewhere. Distinct from

media-kit-page-generator

(assets for journalists). For conceptual overview and comparison table, see

reference.md

.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read for company story and key messages.

Identify:

Coverage volume

Few mentions vs substantial

Format

Full page vs section

Sources

Publications, podcasts, awards, industry lists

Full Page vs Section

Format

When to Use

Placement

Full page

Substantial coverage (10+ mentions); journalists visit for expert contacts; "inbound PR"

/press, /news, /in-the-news

Section

Sparse coverage (1–10); quick credibility; logo strip or quote carousel

Homepage below hero; About page; footer

Rule

Homepage section = logos only, minimal, below main CTA. Full page = headlines, links, dates, contact.

Full Page Structure

Element

Guideline

Coverage list

Chronological or by publication; headline, outlet, date, link

Separation

Press coverage (third-party) vs press releases (company-authored); coverage carries more credibility

Types

News, podcasts, video features, awards, "Best X" lists

Contact

Media inquiries; link to media kit

Dates

Optional on evergreen content; omit to keep timeless

Section Structure ("As Seen In" / "As Featured In")

Element

Guideline

Logos

Publication logos; high-contrast, consistent size

Placement

Below hero/CTA; above fold or just below

Quote

Optional: one compelling snippet; extract from best coverage

Link

Optional: "See all coverage" → full page if exists

Avoid

Clutter; too many logos; low-authority outlets that dilute trust.

Content Types to Aggregate

Type

Example

News articles

Forbes, Bloomberg, TechCrunch, industry trade

Podcasts

Interview features, guest appearances

Video

TV segments, YouTube features

Awards

"Best X 2024," "Top 10 Startups"

Reviews

Product reviews, roundups

Trust Principles

Third-party > self-authored

Media mentions beat press releases for credibility

Authority matters

Forbes, Bloomberg > unknown blogs

Recency

Recent coverage signals active business; update regularly

Output Format

Format

(full page vs section) recommendation

Structure

(elements, order)

Copy

(headline, intro if full page)

Placement

(URL, page location)

SEO

Index for "company name press" / "company name news"; or noindex if thin