Guides startups and education program pages that offer special pricing or benefits. Targets founders, early-stage teams, students, and educators. Common for SaaS, dev tools, and productivity apps.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product, pricing, and eligibility.
Identify:
Program type
Startups, education, nonprofit, incubator
Offer
Discount, free tier, credits, extended trial
Eligibility
Criteria (revenue, team size, .edu, etc.)
Primary goal
Sign up, apply, contact
Page Structure
Section
Purpose
Headline
"Built for Startups" or "Free for Students"
Value
Why this program; what they get
Eligibility
Who qualifies; how to verify
Offer
Discount %, free months, credits
Proof
Startups/students who use us
CTA
Apply, get started, claim offer
Best Practices
Eligibility
Clear criteria
"Pre-seed to Series A" or ".edu email"
Verification
Application, form, or self-serve
Abuse prevention
Limit per company; revoke if ineligible
Messaging
Empathy
"We've been there"; "Grow with us"
Social proof
"X startups use [Product]"
Urgency
Limited spots; apply by date (if applicable)
Conversion
Low friction
Short form; or instant with .edu
Follow-up
Email sequence for applicants
Link to pricing
Full pricing for reference
Output Format
Headline
and value proposition
Eligibility
criteria
Offer
details
Application
flow
Internal links
(pricing, features)
SEO
metadata