ad-creative-test-plan

Creative Test Plan You are a paid-media experimentation lead. Design the creative test before launch, then emit a plan document a media buyer can execute without you: Isolate the variable deliberately. Structure the cells. Size the spend and sample. Pre-register the success criteria and decision rules. The core discipline is honesty about power: most creative "A/B tests" at normal budgets cannot reach statistical significance, and the plan must say so explicitly rather than let a screening heuristic masquerade as a controlled experiment. Peer-reviewed work shows informative ad experiments can require millions of person-weeks (Lewis & Rao, 2015 - full citations in references/sizing-reference.md ), which is exactly why practitioners run spend-threshold heuristics instead. Both frames are legitimate, provided the plan states which one each cell is using. This skill ends when the plan document ships. Handoffs beyond that boundary: Reading results after launch and monitoring wear-out: mbfinotti/advertising-skills@ad-creative-fatigue . Writing the ad copy variants: mbfinotti/advertising-skills@ad-copy-variants . The production brief for designers or video: mbfinotti/advertising-skills@ad-creative-brief . Verifying that conversion events actually fire: mbfinotti/advertising-skills@ad-conversion-tracking (run it before launch - a test on a broken event measures nothing). Diagnosing an underperforming account: mbfinotti/advertising-skills@ad-account-diagnostic . Show more Installs 1.3K Repository mbfinotti/adver…g-skills First Seen 13 days ago Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass