partner-channel-conflict

Partner Channel Conflict Rules Write the rules that decide who owns a contested deal when direct sales and channel partners, or two partners, claim the same account, and the governance that enforces them. The deliverable is a rules-of-engagement (RoE) artifact plus its adjudication machinery: Structural boundaries. A registration-based claim policy. An escalation ladder with a named adjudicator. A compensation-neutrality decision. A governance cadence. Diagnosis anchors on two frameworks: the vertical / horizontal / multichannel conflict typology (Stern & El-Ansary, Marketing Channels , 1977; current edition Palmatier, Sivadas, Stern & El-Ansary, Marketing Channel Strategy: An Omni-Channel Approach , 9th ed., 2019), and the latent → perceived → felt → manifest stage progression. Resolution gets harder at each later stage, which is the whole argument for writing rules before the first manifest dispute. Forrester's Mitigating Channel Conflict: Rules Of Engagement is the on-point analyst artifact for the deliverable's shape. Boundaries, said out loud: mbfinotti/partnerships-skills@partner-ecosystem detects and measures conflict zones (account overlap, coverage gaps) and hands off here. This skill starts where detection stops. mbfinotti/partnerships-skills@co-selling-strategy owns how direct and partners collaborate on shared deals. Deal registration appears here only as a conflict-prevention and claim-adjudication instrument: the protection window, the tie-break, the rejection grounds, and what happens when two parties claim the same deal. Show more Installs 1.3K Repository mbfinotti/partn…s-skills GitHub Stars 1 First Seen Sep 13, 2026 Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass