optimise-seo

Optimise SEO No visual redesigns or layout changes. Allowed: metadata, structured data, semantic HTML, internal links, alt text, sitemap/robots, performance tuning. Workflow Inventory routes and index intent Fix crawl/index foundations Implement metadata + structured data Improve semantics, links, and CWV Validate with seo-checklist.md and document changes Must-have Sitemap ( app/sitemap.ts ) and robots ( app/robots.ts ) Canonicals consistent on every page Unique titles + descriptions OpenGraph + Twitter Card tags JSON-LD: Organization, WebSite, BreadcrumbList (+ Article/Product/FAQ as needed) One h1 and logical heading hierarchy Alt text, internal links, CWV targets, mobile/desktop parity Programmatic SEO (pages at scale) Validate demand for a repeatable pattern before generating pages Require unique value per page and defensible data Clean subfolder URLs, hubs/spokes, and breadcrumbs Index only strong pages; monitor indexation and cannibalization SEO audit (triage order) Crawl/index: robots, sitemap, noindex, canonicals, redirects, soft 404s Technical: HTTPS, CWV, mobile parity On-page/content: titles/H1, internal links, remove or noindex thin pages Don't Over-generate thin pages or doorway pages Omit or conflict canonicals Block crawlers unintentionally Rely on JS-only rendering without SSR/SSG Resources nextjs-implementation.md — implementation patterns for steps 2-4 seo-checklist.md — pass/fail validation during step 5 Validation Check HTTP response headers for correct status codes and redirects Confirm robots.txt has correct crawl directives Confirm sitemap.xml lists all indexed routes with valid URLs Verify pages include canonical, OpenGraph, and Twitter Card tags in source HTML Run a Lighthouse audit and confirm performance scores meet targets Validate JSON-LD with Rich Results Test per URL Report remaining blockers with exact URLs and owner/action