viral-hook-creator

Viral Hook Creator

Purpose

Generate 3-5 viral hook options using proven psychological patterns that create curiosity, provide value, and drive engagement. Hooks are optimized for social platforms (X/Twitter, LinkedIn, Instagram, TikTok).

Execution Logic

Check $ARGUMENTS first to determine execution mode:

If $ARGUMENTS is empty or not provided:

Respond with:

"viral-hook-creator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT - DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read BOTH reference files. This is non-negotiable:

Read: ./references/hook-patterns.md

Read: ./references/trigger_words.md

What you will find:

hook-patterns.md

18 proven hook patterns with templates, psychology explanations, and the Pattern Selection Matrix

trigger_words.md

Four categories of viral trigger words (Insider, Helper, Thinker, Amplifiers)

DO NOT PROCEED

to step 2 until you have read both files and have the patterns and trigger words loaded in context.

2. Check for Business Context (Optional)

Check if

FOUNDER_CONTEXT.md

exists in the project root.

If it exists:

Read it and use the business context to personalize your output (industry terminology, audience pain points, brand voice, authority metrics).

If it doesn't exist:

Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

Content topic/theme

Target platform (X, LinkedIn, Instagram, TikTok, general)

Goal (awareness, education, engagement, conversion)

Target audience demographics and psychographics

Available social proof (stats, achievements, research)

For any missing information, apply defaults from the

"Defaults & Assumptions"

section.

4. Generate Viral Hooks

Using the patterns and trigger words you read in Step 1, create hooks:

Select patterns

from hook-patterns.md using the Pattern Selection Matrix (match user's goal + platform)

Draft each hook

using the pattern template as your starting point

Integrate 1-2 trigger words

from trigger_words.md into each hook as you write:

Insider words

(secretly, revealed, hidden, uncovered, etc.) → exclusivity patterns

Helper words

(losing, wasting, bleeding, stealing, etc.) → problem/urgency patterns

Thinker words

(backwards, myth, counterintuitive, paradox, etc.) → contrarian patterns

Amplifiers

(literally, every, zero, completely, etc.) → any pattern for intensity

Follow all Writing Rules

(Core Rules, Pattern-Specific Rules, Platform-Specific Adaptations)

Ensure differentiation

- each hook must use a unique pattern

Verify natural integration

- trigger words should enhance, not distract

5. Format and Verify

Structure output according to

Output Format

section

Complete

Quality Checklist

self-verification

Verify each hook contains trigger words from the reference file

Writing Rules

Hard constraints. No interpretation.

Core Rules

Maximum 120 characters for X/Twitter hooks.

Maximum 1-2 lines (40-60 characters) for video hooks.

Lead with the most interesting element.

Create a curiosity gap (promise value but withhold details).

Use specific numbers when possible (not "many" but "17").

Avoid clickbait that doesn't deliver.

Use power words: steal, secret, mistake, never, proven, blueprint.

No emojis unless platform-specific (Instagram/TikTok OK, LinkedIn/X avoid).

No fluff or filler words.

Active voice only.

Present tense preferred.

Pattern-Specific Rules

For authority hooks: Lead with credible metric.

For list hooks: Use odd numbers (7 > 6, 5 > 4).

For story hooks: Start with unexpected outcome.

For data hooks: Lead with surprising stat.

For cautionary hooks: Lead with mistake/lesson.

Platform-Specific Adaptations

X/Twitter

Punchy, contrarian, data-driven, 120 char max.

LinkedIn

Professional, achievement-oriented, thought leadership, 40-60 char first line.

Instagram

Visual promise, lifestyle-oriented, aspirational, 125 char before "more" cutoff.

TikTok

Fast-paced, relatable, trend-aware, 20-30 char on-screen text.

General

Versatile, platform-agnostic. Output Format Clean and simple. Just hooks with their pattern type as a headline.

[Pattern Name] [Hook text]

[Pattern Name] [Hook text]

[Pattern Name] [Hook text] Example:

Authority Credibility I run a 23-person software agency. Here are 5 things I would never do again.

Data-Driven Insight I analyzed 1,000 LinkedIn posts. Here are the top 5 patterns that drove engagement.

Contrarian Everyone tells you to post daily. I posted 3x per week and got 10x more engagement. Defaults & Assumptions Use these unless overridden. Number of hooks: 3 Platform: X/Twitter (most restrictive character limit). Goal: Maximize engagement (likes, comments, shares). Audience: General business/entrepreneurship audience. Tone: Professional but conversational (matches most founders). Emotion: Curiosity (safest default for viral content). Format: Thread/post opener (not video hook). References These files MUST be read using the Read tool before generating any hooks (see Step 1 of Task Execution): File Purpose ./references/hook-patterns.md 18 proven hook patterns with templates, psychology, and Pattern Selection Matrix ./references/trigger_words.md Viral trigger word categories (Insider, Helper, Thinker, Amplifiers) Why both matter: Hook patterns provide psychological structure. Trigger words amplify emotional impact. Patterns alone = good hook. Patterns + trigger words = viral hook (~10x more engagement). Quality Checklist (Self-Verification) Before finalizing, verify ALL of the following: Pre-Generation Check I read ./references/hook-patterns.md before generating hooks I read ./references/trigger_words.md before generating hooks I have the 18 patterns and 4 trigger word categories in context Pattern & Structure Verification Each hook uses a proven pattern from hook-patterns.md (not made-up patterns) Each hook uses a DIFFERENT pattern (no repetition) Pattern templates were adapted to user context Hooks create genuine curiosity without being misleading Trigger Word Integration Verification Each hook contains 1-2 trigger words FROM THE FILE I READ Trigger words match pattern types appropriately Trigger words are integrated naturally (not forced) Trigger words enhance emotional impact Writing Rules Compliance Character limits respected for platform Specific numbers used (not "many" or "some") Active voice throughout No fluff or overused phrases Final Check If ANY hook is missing trigger words from the reference file or uses patterns not from hook-patterns.md → revise before presenting.