Corporate Brand Guidelines Skill
This skill ensures all generated documents adhere to corporate brand standards for consistent, professional communication.
Brand Identity Company: Acme Corporation
Tagline: "Innovation Through Excellence" Industry: Technology Solutions
Visual Standards Color Palette
Primary Colors:
Acme Blue: #0066CC (RGB: 0, 102, 204) - Headers, primary buttons Acme Navy: #003366 (RGB: 0, 51, 102) - Text, accents White: #FFFFFF - Backgrounds, reverse text
Secondary Colors:
Success Green: #28A745 (RGB: 40, 167, 69) - Positive metrics Warning Amber: #FFC107 (RGB: 255, 193, 7) - Cautions Error Red: #DC3545 (RGB: 220, 53, 69) - Negative values Neutral Gray: #6C757D (RGB: 108, 117, 125) - Secondary text Typography
Primary Font Family: Segoe UI, system-ui, -apple-system, sans-serif
Font Hierarchy:
H1: 32pt, Bold, Acme Blue H2: 24pt, Semibold, Acme Navy H3: 18pt, Semibold, Acme Navy Body: 11pt, Regular, Acme Navy Caption: 9pt, Regular, Neutral Gray Logo Usage Position: Top-left corner on first page/slide Size: 120px width (maintain aspect ratio) Clear space: Minimum 20px padding on all sides Never distort, rotate, or apply effects Document Standards PowerPoint Presentations
Slide Templates:
Title Slide: Company logo, presentation title, date, presenter Section Divider: Section title with blue background Content Slide: Title bar with blue background, white content area Data Slide: For charts/graphs, maintain color palette
Layout Rules:
Margins: 0.5 inches all sides Title position: Top 15% of slide Bullet indentation: 0.25 inches per level Maximum 6 bullet points per slide Charts use brand colors exclusively Excel Spreadsheets
Formatting Standards:
Headers: Row 1, Bold, White text on Acme Blue background Subheaders: Bold, Acme Navy text Data cells: Regular, Acme Navy text Borders: Thin, Neutral Gray Alternating rows: Light gray (#F8F9FA) for readability
Chart Defaults:
Primary series: Acme Blue Secondary series: Success Green Gridlines: Neutral Gray, 0.5pt No 3D effects or gradients PDF Documents
Page Layout:
Header: Company logo left, document title center, page number right Footer: Copyright notice left, date center, classification right Margins: 1 inch all sides Line spacing: 1.15 Paragraph spacing: 12pt after
Section Formatting:
Main headings: Acme Blue, 16pt, bold Subheadings: Acme Navy, 14pt, semibold Body text: Acme Navy, 11pt, regular Content Guidelines Tone of Voice Professional: Formal but approachable Clear: Avoid jargon, use simple language Active: Use active voice, action-oriented Positive: Focus on solutions and benefits Standard Phrases
Opening Statements:
"At Acme Corporation, we..." "Our commitment to innovation..." "Delivering excellence through..."
Closing Statements:
"Thank you for your continued partnership." "We look forward to serving your needs." "Together, we achieve excellence." Data Presentation
Numbers:
Use comma separators for thousands Currency: $X,XXX.XX format Percentages: XX.X% (one decimal) Dates: Month DD, YYYY
Tables:
Headers in brand blue Alternating row colors Right-align numbers Left-align text Quality Standards Before Finalizing
Always ensure:
Logo is properly placed and sized All colors match brand palette exactly Fonts are consistent throughout No typos or grammatical errors Data is accurately presented Professional tone maintained Prohibited Elements
Never use:
Clip art or stock photos without approval Comic Sans, Papyrus, or decorative fonts Rainbow colors or gradients Animations or transitions (unless specified) Competitor branding or references Application Instructions
When creating any document:
Start with brand colors and fonts Apply appropriate template structure Include logo on first page/slide Use consistent formatting throughout Review against brand standards Ensure professional appearance Scripts apply_brand.py: Automatically applies brand formatting to documents validate_brand.py: Checks documents for brand compliance Notes These guidelines apply to all external communications Internal documents may use simplified formatting Special projects may have exceptions (request approval) Brand guidelines updated quarterly - check for latest version