Partnership Builder - Revenue Through Partnerships
Create revenue-generating partnerships for indie businesses: affiliate programs, integration partnerships, reseller networks, and co-marketing relationships.
Core Principle: "Partnerships multiply reach without multiplying effort. One good partner can be worth 1,000 cold emails."
When This Activates User asks about building partnerships User wants to create an affiliate program User asks about integration partnerships User mentions reseller or white-label opportunities User asks about co-marketing or cross-promotion The Framework: Partnership Types Type What It Is Revenue Model Best For Affiliate Others refer customers Commission on sales Any product Integration Product connects to others Shared customers SaaS Reseller Others sell your product Margin on sales Products with margin Co-Marketing Joint marketing efforts Shared audience Complementary products Embedded Your product inside theirs Revenue share Specific features Quick Reference Affiliate Commission Models Model Rate Best For One-time % 20-50% One-time products Recurring % 10-30% Subscriptions Tiered Higher for more sales Top performers Flat fee $X per conversion High-volume Readiness Checklist Product is stable and delivering value Can track referrals/conversions Margin to share (20-50%) Can support partners (resources, assets) Time to manage partnerships Finding Partners Source Description Customers Already use your product + have audience Tools they use Integration opportunities Content creators YouTubers, bloggers in your space Agencies Serve your target customer Consultants Recommend tools to clients Integration Skill When to Use outbound-optimizer Partner outreach messaging copywriter Partner landing pages offer-architect Partner-specific offers analytics-expert Track performance Complementary Skills (External)
For referral program mechanics, pair with coreyhaines31/marketingskills:
/plugin marketplace add coreyhaines31/marketingskills
Skill Why referral-program Tactical referral program setup and optimization
For detailed program design, outreach templates, and implementation guides: references/full-guide.md