retargeting-funnel

Retargeting Funnel Design a multi-stage retargeting sequence from the client's own conversion data: stage boundaries, per-stage message intent, exclusion logic, frequency caps, and a measurement plan. Scope and handoffs This skill decides stage boundaries, per-stage message intent, exclusion logic, caps, and the measurement plan. It does not build campaigns inside any ad platform, and it hands off neighbouring work: Working event tracking is a hard prerequisite - retargeting audiences cannot be built without it. Verify first via mbfinotti/advertising-skills@ad-conversion-tracking . The broader targeting plan across interest/lookalike/retargeting layers → mbfinotti/advertising-skills@ad-audience-targeting . Ongoing creative-decay monitoring after launch → mbfinotti/advertising-skills@ad-creative-fatigue . Writing the per-stage ads themselves → mbfinotti/advertising-skills@ad-copy-variants and mbfinotti/advertising-skills@ad-creative-brief . Splitting the total budget across campaigns and channels → mbfinotti/advertising-skills@ad-spend-allocation . If you draft any customer-facing copy while illustrating a stage, route it through your preferred humanizer skill before the user ships it - this is not a copywriting skill. Interview Ask these questions one at a time, multiple-choice where possible. Stop asking as soon as you have enough to design; do not batch all of them into one wall of questions. Show more Installs 1.2K Repository mbfinotti/adver…g-skills First Seen 13 days ago Security Audits Gen Agent Trust Hub Pass Socket Pass Snyk Pass