Define what an affiliate program dashboard measures and how it is laid out, then deliver a dashboard specification document. The spec - not a built dashboard - is the artifact: whoever owns the BI tooling implements it from the spec.
No canonical affiliate-dashboard framework exists, and metric definitions are not standardized: no standards body enforces them, IAB and the PMA publish guidance only. Say this plainly to the user; never present a branded framework that does not exist.
The method borrows four established things and nothing else:
Incrementality measurement
, via holdout and geo-lift testing, resting on explicit definitions of incrementality, baseline conversions, and model validation.
Attributed ROAS vs attributed ROI split
, where ROAS divides attributed revenue by media cost and ROI divides it by media cost plus COGS.
Sourced vs influenced separation rule
.
Tiered metric hierarchy plus good-metric criteria
, from Croll & Yoskovitz's
Lean Analytics
a metric must be comparative, a ratio or rate, understandable, and behavior-changing.
The platform glossary behind the first two definitions is named in
references/metric-definitions.md
, not here; the definitions are the skill's operative ones regardless of which platform the program runs on.
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