Pages: Blog

Guides blog page structure, SEO, and content marketing best practices.

When invoking

On

first use

, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for topics, audience, and keywords.

Identify:

Blog purpose

SEO traffic, thought leadership, product education

Content mix

Pillar pages, cluster content, news

Audience

Buyers, existing customers, developers

Best Practices

Blog Placement: Subdomain vs Subdirectory

Option

Example

SEO / Use

Subdirectory

example.com/blog

SEO weight flows to main domain; recommended for product blogs

Subdomain

blog.example.com

Treated as separate entity; consider for distinct brands or technical isolation

Choose based on SEO weight distribution, brand consistency, and technical architecture. See

Alignify subdomain vs subdirectory guide

for details.

Blog Index Page Structure

Section

Purpose

Featured/Recent

Highlight newest or most important posts

Categories/Topics

Help users find by theme

Editor's Picks

Curate best content

Related posts

Per-article recommendations

Search

Help users find specific topics

Content Strategy

Topical authority

Topic clusters -> pillar page per core topic + 6-12 cluster articles

Intent mapping

Transactional, problem-aware, informational

EEAT signals

Author bios, Organization schema, citations, changelog

Refresh > new

For established sites, updating existing content often outperforms publishing new posts; avoid changing only the date without substantive edits

Quality > quantity

Fewer high-quality posts beat many mediocre ones; consider deleting, merging, or refreshing underperformers

Topic focus

Avoid blindly expanding topics; dilution can hurt authority on core topics

Conversion as north star

SEO KPIs should tie to leads, signups, or sales -> not just traffic

SEO

Title

55 chars, power words, primary keyword

Meta

Clear CTA in description

Headers

H1-H3 hierarchy, table of contents

Content depth

2,500+ words for pillars; Grade 8 readability

URL

Use

url-slug-generator

-> clean slugs, 3-5 words, under 60 chars

Schema

Article, BlogPosting, FAQPage where relevant

Technical

Core Web Vitals

LCP < 1.0s on mobile

Images

WebP, compressed

IndexNow

For fast indexing of new posts

Design

Scannable

Preview copy, thumbnails, hero images

Social sharing

Share buttons on article pages -> see

social-share-generator

Quick answers

Definition boxes, mini-FAQs for AEO

TOC

Table of contents for Featured Snippets; jump links in long articles; see

featured-snippet

,

toc-generator

CTA placement

Sidebar CTA or in-paragraph CTA at key conversion points

Related/Recent posts

Manual curation or plugin; same topic cluster Output Format Structure for blog index and post template Content strategy (pillar + clusters) SEO metadata and schema Internal linking approach