Pages: Contact

Guides contact page design and form optimization for conversions.

When invoking

On

first use

, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read it for brand voice.

Identify:

Contact types

Sales, support, general, press

Form purpose

Lead capture, support ticket, demo request

Alternative channels

Email, phone, chat, social

Best Practices

Form Design

Principle

Guideline

Short

3-5 fields for basic contact; long forms increase abandonment

Single column

Vertical layout; works better on mobile

Logical grouping

Name+email together; address fields together

Required fields

Mark clearly (asterisk); avoid surprises

Progressive disclosure

Show relevant fields based on selections

Field Labels

Clear language

"Email Address" not "Email ID"

Conversational

Friendly, welcoming

No jargon

Universally understood terms

CTA Button

Action verbs

"Send Message," "Get in Touch," "Start a Conversation"

Avoid generic

"Submit" ? "Send Message"

Stand out

Contrasting color, clear hierarchy

Page-Level

Element

Guideline

Visibility

"Contact" or "Support" in main nav, not just footer

Mobile

Appropriate input types (tel for phone), large tap targets

Proofreading

No typos--credibility at conversion moment

Alternatives

Email, phone, chat if form isn't right

Trust

Response time

"We reply within 24 hours"

Privacy

Link to privacy policy near form

Security

HTTPS, visible trust signals Output Format Form structure (fields, order) Copy (labels, placeholder, CTA) Page layout and placement SEO metadata Accessibility checklist