Email Marketing Comprehensive email marketing skill covering campaign creation, automated sequences, A/B testing, segmentation, and deliverability optimization. Overview This skill covers: Email campaign creation and templates Automated drip sequences A/B testing frameworks List segmentation strategies Deliverability best practices Email Types & Templates 1. Welcome Sequence sequence : "Welcome Series" trigger : subscriber_signup duration : 14_days emails : - day_0 : subject : "Welcome to {Brand} 🎉" goal : deliver_lead_magnet + set_expectations template : | Hi {first_name}, Welcome to { Brand } ! Here's your [ free resource ] . Over the next 2 weeks , I'll share : • { benefit_1 } • { benefit_2 } • { benefit_3 } First up : [ teaser for email 2 ] Talk soon , { sender_name } - day_2 : subject : "The #1 mistake {audience} make" goal : educate + build_trust - day_4 : subject : "{first_name}, quick question" goal : engagement + segmentation - day_7 : subject : "How {customer} achieved {result}" goal : social_proof + soft_pitch - day_10 : subject : "Ready to {achieve_goal}?" goal : conversion + offer - day_14 : subject : "Last chance: {offer_details}" goal : urgency + final_conversion 2. Newsletter Template newsletter : frequency : weekly day : Tuesday time : 10 : 00 AM structure : - header : logo : true issue_number : true - intro : personal_note : 2 - 3 sentences tease_content : true - main_content : sections : 3 - 5 format : |
{Section Title}
{ 2 - 3 paragraph insight } Key takeaway : { one - liner } [ Read more → ] ( { link } ) - curated_links : count : 3 - 5 format : "• {title} - {one-line description}" - cta : primary : product/service secondary : share/reply - footer : social_links : true unsubscribe : required 3. Promotional Email promo_email : type : sale_announcement subject_options : - "{first_name}, 30% off ends tonight" - "🚨 Final hours: Your exclusive deal" - "Last call: Save $X on {product}" structure : hero : headline : "{Offer headline}" subhead : "Limited time only" cta_button : "Shop Now" body : - urgency : "Sale ends in {countdown}" - social_proof : "{X} customers already saved" - benefits : bullet list - testimonial : 1 short quote cta : button_text : "Claim Your {X}% Off" link : "{promo_landing_page}" ps : text : "P.S. {urgency reminder or bonus}" Automated Sequences Cart Abandonment sequence : "Cart Recovery" trigger : cart_abandoned wait_before_start : 1_hour emails : - email_1 : delay : 1_hour subject : "Forgot something? 🛒" content : | Hi {first_name}, You left some items in your cart : { cart_items_with_images } [ Complete Your Order → ] Questions ? Reply to this email. - email_2 : delay : 24_hours subject : "Your cart is waiting" content : | Still thinking it over? Here's why { X } customers love { product } : ⭐ " { testimonial } " [ Complete Purchase → ] - email_3 : delay : 72_hours subject : "Last chance + free shipping" content : | Hi {first_name}, Your cart expires soon , but here's a little incentive : Use code FREESHIP for free shipping. [ Complete Order with Free Shipping → ] Re-engagement Sequence sequence : "Win-Back" trigger : inactive_90_days emails : - email_1 : subject : "We miss you, {first_name}" content : | It's been a while! Here's what's new at {Brand}: • { New feature 1 } • { New feature 2 } • { New content } Come back and check it out → - email_2 : delay : 7_days subject : "A special offer just for you" content : | {first_name}, We'd love to have you back. Here's 20% off your next purchase. Use code : COMEBACK20 - email_3 : delay : 14_days subject : "Should we part ways?" content : | Hi {first_name}, We noticed you haven't opened our emails in a while. If you'd like to stay subscribed , click here : [ Stay Subscribed ] If not , we'll remove you from our list in 7 days. No hard feelings either way. A/B Testing Framework What to Test ab_test_elements : high_impact : - subject_line : variants : 2 - 3 sample_size : 20% of list winner_criteria : open_rate - send_time : variants : [ morning , afternoon , evening ] test_duration : 2_weeks - cta_button : variants : [ text , color , placement ] winner_criteria : click_rate medium_impact : - preview_text - email_length - personalization_level - image_vs_no_image low_impact : - font_choice - button_shape - footer_layout Subject Line A/B Test Examples test_1 : hypothesis : "Emoji increases open rate" variant_a : "Your weekly productivity tips" variant_b : "Your weekly productivity tips 🚀" test_2 : hypothesis : "Personalization increases open rate" variant_a : "New features you'll love" variant_b : "{first_name}, new features you'll love" test_3 : hypothesis : "Curiosity gap increases open rate" variant_a : "5 ways to save money" variant_b : "The $500 mistake I almost made" test_4 : hypothesis : "Urgency increases open rate" variant_a : "30% off this weekend" variant_b : "30% off ends in 24 hours" Segmentation Strategies segmentation : behavioral : - purchase_history : segments : [ never_purchased , one_time , repeat , vip ] - engagement_level : segments : [ highly_engaged , moderate , inactive , churned ] criteria : highly_engaged : opened_5_of_last_5 moderate : opened_2_5_of_last_5 inactive : no_open_30_days churned : no_open_90_days - product_interest : based_on : [ clicks , page_views , cart_adds ] demographic : - location : for timezone optimization - industry : for B2B personalization - company_size : for offer customization lifecycle : - stage : [ lead , trial , customer , churned ] - tenure : [ new , established , long_term ] segment_specific_content : vip_customers : - early_access : true - exclusive_discounts : true - personalized_recommendations : true inactive_subscribers : - reduced_frequency : true - re_engagement_offers : true - sunset_flow : after_90_days Deliverability Best Practices deliverability : authentication : required : - SPF : sender policy framework - DKIM : domain keys - DMARC : alignment policy check : mxtoolbox.com list_hygiene : - remove_bounces : immediately - remove_unsubscribes : immediately - re_engage_inactive : after_60_days - remove_inactive : after_90_days content_best_practices : - spam_words_avoid : [ free , act now , limited time , click here ] - text_to_image_ratio : 60:40 - alt_text : on all images - unsubscribe_link : prominent - physical_address : required (CAN - SPAM) sending_practices : - warm_up_new_domain : 2 - 4 weeks - consistent_sending : same days/times - gradual_volume_increase : max 20%/week - monitor_complaints : target <0.1% Analytics & KPIs email_metrics : primary : - open_rate : benchmark : 20 - 25% improve_with : subject_lines , sender_name , send_time - click_rate : benchmark : 2 - 5% improve_with : content , cta , design - conversion_rate : benchmark : 1 - 3% improve_with : offer , landing_page , targeting secondary : - unsubscribe_rate : healthy : <0.5% action : review frequency , content relevance - bounce_rate : healthy : <2% action : clean list , verify emails - spam_complaints : healthy : <0.1% action : improve opt - in , add unsubscribe revenue : - revenue_per_email - revenue_per_subscriber - customer_lifetime_value reporting_template : |
Email Performance Report -
Campaign Summary
| Campaign | Sent | Opens | Clicks | Conv | Revenue | |
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| | Newsletter | 10K | 22% | 3.5% | 1.2% | $5,000 | | Promo | 10K | 28% | 5.2% | 2.8% | $12,000 |
List Health
- Total subscribers : 50 , 000 - New this week : 500 - Unsubscribes : 45 (0.09%) - Bounces : 12 (0.02%)
Top Performing
- Best subject : " { subject } " (32% open rate) - Best CTA : " { cta } " (8% click rate)
Recommendations
1. Test more curiosity
- based subjects
- 2. Segment by engagement for next promo
- 3. Clean inactive subscribers (2
- ,
- 000+)
- Output Example
- Request
- "Create a welcome email sequence for a SaaS product" Output :
Welcome Sequence - SaaS Product
- Email 1: Welcome (Immediate)
- **
- Subject
- **
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- Welcome to {Product}! Here's your quick start guide 🚀
- Hi {first_name},
- Welcome to {Product}! I'm {founder_name}, and I'm thrilled you're here.
- You just joined 10,000+ teams who've transformed how they work.
- Your first step
- [Complete your profile] (takes 2 min) Over the next week, I'll share: • The 3 features that save users 5+ hours/week • How {Company} increased productivity by 40% • Pro tips from power users Questions? Just reply to this email—I read every one. Let's do this, {founder_name} P.S. Need help? [Book a free onboarding call]
Email 2: Quick Win (Day 2)
Subject: {first_name}, try this 2-minute trick Hi {first_name}, Day 2, and I want to share the #1 feature our users love: [Feature Name] It takes 2 minutes to set up, and users report saving 1+ hour every day. Here's how: Go to Settings → [Feature] Click "Enable" That's it! [Set it up now →] Tomorrow, I'll show you how {Customer} used this to {impressive result}. Talk soon,
Email 3: Social Proof (Day 4)
Subject: How {Customer} saved 10 hours/week Hi {first_name}, Meet Sarah, a project manager at {Company}. Before {Product}: "I spent 10+ hours/week on status updates." After {Product}: "Everything's automated. I focus on actual work now." The best part? She set it up in one afternoon. Want similar results? Here are Sarah's top 3 tips: {Tip 1} {Tip 2} {Tip 3} [See the full case study →] What's your biggest productivity challenge? Reply and let me know.
Email 4: Engagement Check (Day 7)
Subject: Quick question, {first_name} Hi {first_name}, It's been a week! Quick check-in: How's {Product} working for you so far? A) 🚀 Loving it! B) 🤔 Still figuring it out C) 😕 Having some issues [Click your answer] Based on your response, I'll send you the most relevant resources. {founder_name} P.S. If you picked C, reply with details and my team will help within 24 hours.
Email 5: Conversion (Day 10)
Subject: Ready to unlock full power? Hi {first_name}, You've been using {Product} for 10 days. Here's what you've accomplished: 📊 {personalized_stats} Impressive! But you're only using 40% of what {Product} can do. With Pro, you unlock: ✅ {Pro feature 1} ✅ {Pro feature 2} ✅ {Pro feature 3} Teams who upgrade see {X%} more productivity on average. [Upgrade to Pro →] Use code WELCOME20 for 20% off your first year.
Sequence Settings: - Wait time between emails: As specified - Skip weekend sends: Yes - Exit condition: Upgrades OR unsubscribes - Branch: If no opens after email 3 → shorter re-engagement sequence Email Marketing Skill - Part of Claude Office Skills