Guides footer design for SEO, UX, and conversion. Footers provide secondary navigation, support crawlability, and engage users below the fold (66% of engagement happens there).
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for key pages and audience.
Identify:
Site type
Marketing, e-commerce, SaaS, blog
Footer goals
Navigation, lead capture, trust, legal
Platform
Web, mobile, both
Essential Footer Elements
Navigation & Links
Links to high-priority pages: About, Contact, Services, FAQs
Related blog posts and internal content links
XML or HTML sitemap links
Product/service category links (e-commerce)
Avoid excessive links
Google warns that too many internal links can harm SEO; link only to high-priority pages
Business Information
Physical address, phone, email
Social media profile links (Follow us) -> distinct from
social-share-generator
(share this page)
Copyright and legal information (Privacy Policy, Terms of Service)
User Engagement
Newsletter signup forms
Call-to-action buttons
Customer testimonials or support resources
SEO Best Practices
Practice
Purpose
Strategic linking
Link to important pages; avoid link bloat
Descriptive anchor text
Target keywords; avoid "Click here"
Text links
Prefer text over images for crawlers
No dead ends
Ensure pages link to other content
Semantic HTML