Guides homepage content, structure, and conversion optimization.
When invoking
On
first use
, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product, audience, and value proposition. See
branding
for brand strategy, positioning, differentiation.
Identify:
Primary goal
Sign up, demo, purchase, learn more
Audience
Cold visitors, returning, specific segment
Traffic source
Organic, paid, referral
Homepage Structure
Section
Purpose
Hero
Value proposition, primary CTA, above the fold
Social proof
Logos, testimonials, metrics; "As Seen In" (press coverage) when applicable
Features/Benefits
What it does, why it matters
Use cases
Who it's for, how they use it
Objection handling
FAQ, guarantees, comparisons
Final CTA
Repeat primary action
Best Practices
Value Proposition
Clarity
Visitor understands in 5 seconds
Specificity
Concrete benefit, not vague
Differentiation
Why you, not alternatives — see
branding
for positioning framework
Customer language
Their words, not jargon
Avoid "not speaking human"
Don't over-emphasize brand with vague definitions; communicate in user-friendly ways—if someone searches "AI presentation maker," the answer should be obvious from your headline
CTA
One clear primary action
Button copy: value-focused ("Start Free Trial") not generic ("Submit")
Visible without scrolling
Repeated at logical points
Visual & Aesthetics
Frontend aesthetics
For distinctive typography, motion, spatial composition, backgrounds—see
brand-visual-generator
Frontend Aesthetics
SEO
Unique title (50-60 chars) with primary keyword
Meta description (150-160 chars) with CTA
H1 = value proposition or primary headline
Logical H2-H6 structure
Output Format
Structure
outline (sections)
Hero
copy options (headline, subheadline, CTA)
Key sections
content suggestions
SEO
metadata (title, description, H1)
Conversion
checklist