Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first:

If

.claude/project-context.md

or

.cursor/project-context.md

exists, read it for product, audience, and brand voice.

Identify:

Goal

Brand awareness, trust, or direct conversion

Platform

Instagram, TikTok, YouTube, LinkedIn

Target

Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

Influencer vs. Affiliate vs. Creator

Dimension

Influencer

Affiliate

Creator Program

Goal

Brand exposure, trust

Direct sales

Content co-creation

Incentive

Paid, product exchange

Commission

Credits, free use

Content

Influencer original

Links sufficient

Must use product

Relationship

Short or long-term

Transactional

Long-term

Influencer Types by Platform

Platform

Best For

Audience

Instagram

Visual, lifestyle

25–34

TikTok

Viral, short-form

Under 24

YouTube

Reviews, tutorials

18–24

LinkedIn

B2B, professional

Professionals

Discovery & Screening

Platform search

Search by brand/industry terms; check competitors

Tools

Stormy.ai, Upfluence, Passionfroot

Form

Application form on site for interested creators

Screening

Engagement rate > follower count; avoid fake followers; content style match.

Cooperation Models

Model

Use

Product exchange

Low cost; testing; requires influencer interest

Commission (affiliate)

Lower risk; CPS; hybrid with flat fee common

Paid promotion

Direct payment; quick exposure

Long-term partnership

Brand ambassador; sustained relationship

Content Strategy

Forms

Shoutout, review, favorites, tutorial, placement

Creative freedom

Avoid overly scripted; authenticity drives trust

Cross-platform

Repurpose for website, ads, email

Publishing

Multiple drops; align with target market hours

Best Practices

Payment

PayPal; prepay + final payment after publish

Contract

Clear dates, review process, deliverables

Content review

Brand guidance without over-control

Disclosure

FTC/ASA compliant; disclose paid partnerships Output Format Platform and tier selection Discovery approach Cooperation model Content brief Tracking plan