Platforms: Pinterest

Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for product marketing context first:

If

.claude/product-marketing-context.md

or

.cursor/product-marketing-context.md

exists, read Sections 6 (Keywords), 11 (Content Strategy).

Identify:

Content type

Product, recipe, tutorial, inspiration

Board

Where Pin will be saved first (shapes Pinterest's understanding)

Goal

Traffic, sales, email signups

Pin Title

Rule

Guideline

Length

Up to 100 chars; first 40 visible in feeds

Keyword

Primary keyword in first 40 chars

Business name

In first sentence → 54% higher email signup conversion

Pin Description

Rule

Guideline

Length

220–232 chars optimal

Keywords

Main + 2–3 related; natural placement

CTA

Clear, actionable → 70% signup boost, 6% sales lift

Price

When relevant → 28% sales increase

Board SEO

Board name

and description are ranking factors

First save

board shapes Pinterest's content understanding

Use keywords in board title and description

2025 Algorithm Notes

Fresh content

New URL + new image + new board = max distribution

Alt text

Pins with alt text earn ~25% more impressions, 123% more clicks

Consistency

Keyword-optimized content to relevant boards Output Format Title (under 100 chars) Description (220–232 chars) Board recommendation Alt text suggestion