Guides pricing page content, structure, and conversion optimization.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for product, audience, and pricing strategy.
Identify:
Pricing model
Subscription, one-time, usage-based, freemium
Plans
Number of tiers, differentiation
Primary goal
Sign up, contact sales, trial
Objections
Price sensitivity, "which plan?" confusion
Pricing Page Structure
Section
Purpose
Headline
Value-focused; "Simple pricing" or benefit-led
Plan comparison
Clear table or cards; feature comparison
FAQ
Common objections (billing, cancellation, refunds)
Social proof
Testimonials, logos, "X companies trust us"
CTA
Per plan or unified "Get started"
Guarantee
Money-back, free trial, no credit card
Best Practices
Plan Presentation
Anchoring
Lead with mid-tier or annual discount
Differentiation
Clear "most popular" or "best value"
Feature clarity
What's included; avoid vague "Advanced features"
Comparison
Help user choose (quiz, comparison table)
Objection Handling
Price
ROI, cost per use, comparison to alternatives
Commitment
Free trial, no CC, cancel anytime
Uncertainty
Guarantee, case studies, support
SEO
Title: "Pricing | [Product]" or "Plans & Pricing"
Meta: Include price range or "Start free" if applicable
Schema: Consider Product/Offer structured data
Output Format
Headline
options
Plan structure
(tiers, features, pricing display)
FAQ
topics and sample answers
CTA
copy per plan
Objection handling
copy
SEO
metadata