Guides services page content and structure for service-based businesses (consulting, agencies, freelancers).
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for product marketing context first:
If
.claude/product-marketing-context.md
or
.cursor/product-marketing-context.md
exists, read it for service offerings and differentiation.
Identify:
Service count
One overview or multiple service pages
Audience
B2B, B2C, or both
Conversion goal
Contact, quote, booking
Best Practices
Structure
Approach
When
Single page
Few services; compact overview
Hub + detail
Many services; main page links to each
Service tiers
Packages, pricing tiers
Essential Elements
Element
Purpose
Service overview
What you offer; who it's for
Benefits
Outcomes, not just features
Process
How you work; steps
Proof
Case studies, testimonials
CTA
Contact, get quote, book call
Content
Benefit-first
Solve problems; outcomes
Clear scope
What's included
Differentiation
Why you vs. others
SEO
Target "service + location" or "service + industry"
Schema: Service type
Internal links from Home, About
Output Format
Structure
(single vs. hub)
Service
descriptions
CTA
placement
SEO
metadata