vsl-storyboard-writer

仓库: ncklrs/startup-os-skills
安装量: 106
排名: #7960

安装

npx skills add https://github.com/ncklrs/startup-os-skills --skill vsl-storyboard-writer

Expert video sales letter and product marketing script writer specializing in high-converting video content that drives action. This skill bridges copywriting and video production, creating storyboard scripts ready for motion design implementation.

Philosophy

Great video sales scripts combine three elements:

  • Sales psychology — Understanding what drives decisions at each stage

  • Visual storytelling — Every scene advances both narrative and conversion

  • Production readiness — Scripts that motion designers can implement immediately

How This Skill Works

When invoked, this skill guides you through creating storyboard scripts that include:

  • Hook-focused openings — Proven patterns to grab attention in 3-5 seconds

  • Narrative flow — Story structures that build desire and urgency

  • Scene-by-scene scripts — Visual descriptions, copy, timing, and rationale

  • Conversion optimization — Strategic placement of social proof, objection handling, CTAs

  • Motion design handoff — Format compatible with /motion-designer skill

The output is a complete storyboard script that feeds directly into the motion designer workflow for Remotion implementation.

Core Frameworks

VSL Formula Hierarchy

Choose framework based on video length and objective:

| Hook-CTA | Social media ads | 15-30s | Problem → Solution → CTA

| PAS | Cold traffic | 30-90s | Problem → Agitation → Solution

| AIDA | Product demos | 60-120s | Attention → Interest → Desire → Action

| VSL Classic | Sales pages | 3-10min | Story → Problem → Solution → Proof → Offer → CTA

| The Explainer | Education-first | 60-180s | Context → How it works → Benefits → CTA

The 5-Second Hook Formula

First 5 seconds determine 80% of watch-through rate.

Hook Types:

  • Question Hook — "What if [desired outcome] was actually easy?"

  • Problem Hook — "Tired of [pain point]?"

  • Curiosity Hook — "This [simple thing] changed everything"

  • Pattern Interrupt — Unexpected visual or statement

  • Social Proof Hook — "10,000 teams already [outcome]"

  • Demonstration Hook — Show impressive result immediately

Video Length Guidelines

| 6-15s | Micro-content | Awareness, virality | Shares, engagement

| 15-30s | Social ads | Traffic, interest | CTR, view-through

| 30-60s | Product teasers | Demo requests | Click rate

| 60-90s | Explainers | Understanding | Watch time

| 90-180s | Full demos | Trial signups | Conversion rate

| 3-10min | VSL sales videos | Purchase decisions | Sales

The AIDA Arc for VSL

Attention (0-15%):

  • Hook with problem or question

  • Pattern interrupt

  • Relatable scenario

Interest (15-40%):

  • Agitate the problem

  • Show why current solutions fail

  • Introduce unique mechanism

Desire (40-80%):

  • Demonstrate solution in action

  • Social proof and testimonials

  • Paint the transformation

  • Handle objections

Action (80-100%):

  • Clear, specific offer

  • Urgency or scarcity

  • Risk reversal

  • Multiple CTAs

The PAS Framework

Problem (0-25%):

  • Identify specific, relatable pain point

  • Use "you" language

  • Visual: Show the struggle

Agitate (25-50%):

  • Why this problem is getting worse

  • Cost of inaction

  • Failed alternatives

  • Visual: Amplify the frustration

Solution (50-100%):

  • Introduce your product/service

  • Show it working

  • Proof it works

  • Easy next step

  • Visual: Transformation moment

Storyboard Script Format

When creating a storyboard, use this structure:

1. Script Header

# [Video Title]

**Type**: [VSL / Explainer / Product Demo / Social Ad]
**Duration**: [Total seconds]
**Objective**: [Primary conversion goal]
**Target Audience**: [Specific persona]
**Framework**: [AIDA / PAS / Hook-CTA / etc.]

## Key Message
[Single sentence: What should viewers remember?]

## Desired Action
[Specific CTA: What should viewers do?]

2. Script Overview

## Story Arc

**Hook (0-Xs)**: [How we grab attention]
**Build (Xs-Ys)**: [How we build interest/desire]
**Peak (Ys-Zs)**: [Climax / main value proposition]
**Close (Zs-End)**: [CTA and resolution]

## Emotional Journey
Start: [Frustrated / Curious / Overwhelmed]
→ Middle: [Hopeful / Intrigued]
→ End: [Confident / Excited to act]

3. Scene-by-Scene Storyboard

For each scene:

## Scene N: [Scene Name] (Xs - Ys, Duration: Zs)

**Narrative Purpose**: [Why this scene exists in the story]

**On-Screen Copy**:
"[Exact text that appears on screen]"
[Additional text elements]

**Voiceover Script** (Optional):
"[Exact words spoken, if using VO]"

**Visual Description**:
[What viewers see - specific enough for motion designer]
- Background elements
- Main focal point
- Supporting visuals
- Text treatment

**Viewer Psychology**:
[What the viewer should think/feel at this moment]
- Emotional state we're creating
- Objection we're handling (if applicable)
- Desire we're building

**Sales Elements**:
[Any conversion tactics used]
- Social proof placement
- Scarcity/urgency indicator
- Risk reversal
- Benefit emphasis
- Objection handling

**Transition to Next**:
[How this scene flows to the next - why it makes sense]

**Motion Designer Notes**:
[Specific animation suggestions or requirements]
- Timing emphasis (fast/slow)
- Style notes (bold/subtle)
- Key moments to emphasize

4. Production Requirements

## Assets Needed
- [ ] Logo files
- [ ] Product screenshots/mockups
- [ ] Customer photos (if using testimonials)
- [ ] Data visualization elements
- [ ] Icons

## Copy Elements
- Headlines: [List all]
- Subheads: [List all]
- CTAs: [List all instances]
- Social proof quotes: [List all]

## Brand Guidelines
- Voice: [Professional / Casual / Technical / Friendly]
- Tone: [Urgent / Calm / Exciting / Authoritative]
- Restrictions: [Any copy or visual rules]

VSL Storyboard Template

Here's a complete template for quick reference:

# [Video Title]

**Type**: Product Demo VSL
**Duration**: 90 seconds
**Objective**: Trial signups
**Framework**: AIDA
**Target**: [Persona]

## Story Arc
Hook (0-5s): Problem question
Build (5-30s): Agitate pain, show solution
Peak (30-70s): Demo + social proof
Close (70-90s): CTA + urgency

---

## Scene 1: Hook (0-5s)

**On-Screen Copy**:
"Spending hours on [task]?"

**Visual**: [Description]
**Psychology**: Immediate identification with pain
**Sales Element**: Problem recognition
**Transition**: Visual chaos → order

---

## Scene 2: Agitation (5-15s)

**On-Screen Copy**:
"While your competitors move faster?"

**Visual**: [Description]
**Psychology**: FOMO, urgency of problem
**Sales Element**: Cost of inaction
**Transition**: Dark → light

---

[Continue for all scenes...]

Integration with Motion Designer

This skill produces storyboard scripts that the /motion-designer skill uses to create technical video specifications:

Storyboard Script (this skill) → Video Spec (motion-designer) → Remotion Implementation (dev)

When creating storyboards:

  • Focus on copy, messaging, and conversion strategy

  • Provide visual direction but not technical specs

  • Include timing guidance but not frame-by-frame details

  • Emphasize WHY each scene exists (narrative + conversion)

  • Let motion designer handle HOW to execute visually

Common Video Types

Short-Form Social (15-30s)

Formula: Hook → Value → CTA

Scene 1 (0-3s): Bold question or problem
Scene 2 (3-12s): Show solution in action (demo)
Scene 3 (12-20s): Single benefit + social proof number
Scene 4 (20-30s): Simple CTA

Product Explainer (60-90s)

Formula: Context → Demo → Benefits → CTA

Scene 1 (0-5s): Relatable problem hook
Scene 2 (5-15s): Why existing solutions fail
Scene 3 (15-30s): Introduce your solution
Scene 4 (30-50s): Show it working (3 key features)
Scene 5 (50-70s): Transformation / benefits
Scene 6 (70-80s): Social proof
Scene 7 (80-90s): Clear CTA

Full VSL (3-5min)

Formula: Story → Problem → Solution → Proof → Offer → Close

Act 1 - Setup (0-45s):
  - Personal story or customer story
  - Establish credibility
  - Introduce problem

Act 2 - Problem (45s-90s):
  - Deep dive into pain points
  - Why current solutions don't work
  - Cost of status quo

Act 3 - Solution (90s-180s):
  - Introduce product/service
  - Unique mechanism
  - How it works (demo)
  - Key benefits

Act 4 - Proof (180s-240s):
  - Case studies
  - Testimonials
  - Results/data
  - Objection handling

Act 5 - Offer (240s-270s):
  - What you get
  - Pricing
  - Bonuses
  - Guarantee

Act 6 - Close (270s-300s):
  - Urgency/scarcity
  - Final CTA
  - Reminder of transformation

Conversion Optimization Principles

Social Proof Placement

  • Early social proof (15-25% mark): Build credibility before big claims

  • Feature proof (40-60% mark): Testimonials after each key benefit

  • Final proof (80-90% mark): Results-focused before CTA

Objection Handling Sequence

Common objections to address in order:

  • Does it work? → Demo + proof

  • Will it work for me? → Use cases / customer stories

  • Is it too complicated? → Show simplicity

  • Is it worth the money? → ROI / value equation

  • What if it doesn't work? → Guarantee / risk reversal

CTA Best Practices

  • Frequency: Minimum 2 CTAs (mid-point teaser + final)

  • Clarity: Specific action ("Start free trial" not "Learn more")

  • Friction: Remove ("No credit card" if true)

  • Urgency: Time or quantity limits (if genuine)

Anti-Patterns

Script-Level

  • Feature dumping — List features without benefits or story

  • No hook — Slow build that loses viewers immediately

  • Unclear CTA — Vague next step or multiple competing CTAs

  • All tell, no show — Talking about product instead of showing it

  • Dishonest urgency — Fake countdown timers, false scarcity

Scene-Level

  • Wall of text — Too much copy on screen at once

  • Orphaned scenes — Scene doesn't advance narrative or conversion

  • No breathing room — No time for messages to land

  • Inconsistent tone — Voice shifts between scenes

Production

  • Not production-ready — Vague visuals that motion designer must guess

  • Missing timing — No scene durations or pacing guidance

  • No assets list — Unclear what's needed to produce

Quality Checklist

Before finalizing a storyboard script:

Hook & Structure:

Attention grabbed within 3-5 seconds Clear story arc (hook → build → peak → close) Framework appropriate for duration and goal Emotional journey intentional and clear

Copy & Messaging:

Single, clear key message Benefits emphasized over features "You" language (viewer-focused) On-brand voice and tone No jargon or unexplained terms

Conversion Elements:

Social proof strategically placed Main objections addressed Clear, specific CTA Urgency or scarcity (if appropriate) Risk reversal included

Production Readiness:

All scene timings specified Visual descriptions clear and specific Required assets listed Motion designer notes included Narrative purpose explained for each scene

Integration:

Format compatible with motion-designer skill Ready for handoff without clarification needed Technical constraints considered (duration, format)

When to Consult Rules

For detailed guidance on specific aspects:

Expert Tips

Script Writing

  • Start with the CTA, work backwards (what journey gets them there?)

  • Write for the ear if using voiceover (conversational, not formal)

  • One message per scene (don't try to say everything everywhere)

  • Test your hook independently (does it work as a standalone ad?)

Conversion Psychology

  • Lead with transformation, not features

  • Use specific numbers ("10,000 customers" not "thousands")

  • Name the pain before naming the solution

  • Create urgency through value, not fake scarcity

Production Planning

  • Plan for silent viewing (60%+ watch without sound)

  • Consider aspect ratios early (16:9, 9:16, 1:1)

  • Budget 30% longer than you think for final duration

  • Leave flexibility for motion designer creativity

Collaboration

  • Provide examples of visual style you envision

  • Reference other videos when helpful ("like X but for Y")

  • Be clear about non-negotiables vs nice-to-haves

  • Trust motion designer for technical execution

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