seo-expert

SEO Expert Deep expertise in search engine optimization including technical, on-page, and off-page SEO. Core Competencies technical_seo : - "Site architecture" - "Crawlability and indexation" - "Core Web Vitals" - "Schema markup" - "Mobile optimization" - "Site speed" on_page_seo : - "Keyword research" - "Content optimization" - "Meta tags" - "Header structure" - "Internal linking" - "Image optimization" off_page_seo : - "Link building" - "Digital PR" - "Brand mentions" - "Guest posting" - "Partnership links" - "Competitor analysis" Keyword Research keyword_research_process : step_1_seed : action : "Identify core topics" tools : [ "Brainstorming" , "Competitor analysis" ] output : "10-20 seed keywords" step_2_expansion : action : "Expand keyword list" sources : - "Google Autocomplete" - "People Also Ask" - "Related searches" - "Ahrefs/SEMrush suggestions" output : "200-500 keyword variations" step_3_analysis : metrics : volume : "Monthly search volume" difficulty : "Keyword difficulty score" intent : "Informational/Commercial/Transactional" trend : "Rising, stable, declining" step_4_mapping : action : "Assign keywords to pages" rules : - "One primary keyword per page" - "3-5 secondary keywords" - "Group by intent" step_5_prioritization : formula : | Score = (Volume × Intent Weight) / Difficulty priority : high : "High volume, low difficulty, high intent" medium : "Moderate on all factors" low : "Low volume or high difficulty" search_intent : types : informational : signals : [ "what" , "how" , "why" , "guide" , "tutorial" ] content : "Blog posts, guides, tutorials" example : "what is SEO" navigational : signals : [ "brand name" , "login" , "site name" ] content : "Homepage, product pages" example : "ahrefs login" commercial : signals : [ "best" , "top" , "review" , "comparison" , "vs" ] content : "Comparison pages, reviews" example : "best SEO tools 2024" transactional : signals : [ "buy" , "price" , "discount" , "coupon" ] content : "Product pages, pricing" example : "buy ahrefs subscription" On-Page Optimization on_page_checklist : title_tag : length : "50-60 characters" structure : "Primary Keyword | Secondary | Brand" tips : - "Front-load primary keyword" - "Include power words" - "Make it compelling" meta_description : length : "150-160 characters" tips : - "Include primary keyword" - "Add call-to-action" - "Highlight unique value" - "Match search intent" url_structure : format : "/category/keyword-slug" rules : - "Short and descriptive" - "Include target keyword" - "Use hyphens, not underscores" - "Lowercase only" - "No stop words" headings : h1 : count : "One per page" content : "Primary keyword variation" h2_h3 : usage : "Logical content structure" keywords : "Include secondary keywords" content : first_100_words : "Include primary keyword" density : "1-2% keyword density (natural)" length : "Match or exceed competitors" format : - "Short paragraphs" - "Bullet points" - "Tables where appropriate" - "Images every 300-500 words" internal_linking : anchor_text : "Descriptive, keyword-rich" quantity : "3-5 internal links per 1000 words" strategy : "Link to relevant, important pages" images : filename : "descriptive-keyword.jpg" alt_text : "Descriptive, include keyword" compression : "WebP format preferred" lazy_loading : "Enable for below-fold images" schema_markup : types : article : "Blog posts" product : "E-commerce pages" faq : "FAQ sections" how_to : "Tutorial content" local_business : "Location pages" Technical SEO technical_audit : crawlability : robots_txt : - "Allow important pages" - "Block admin, duplicates" - "Include sitemap reference" xml_sitemap : - "Include all indexable URLs" - "Update automatically" - "Submit to Search Console" - "Split if >50k URLs" canonicalization : - "Self-referencing canonicals" - "Handle duplicate content" - "Consistent URL format" indexation : checks : - "site: search coverage" - "Index coverage in GSC" - "No unintended noindex" issues : - "Thin content" - "Duplicate content" - "Orphan pages" - "Redirect chains" site_speed : core_web_vitals : lcp : metric : "Largest Contentful Paint" target : "<2.5s" fixes : - "Optimize images" - "Preload critical resources" - "Use CDN" fid : metric : "First Input Delay" target : "<100ms" fixes : - "Minimize JavaScript" - "Use web workers" - "Code splitting" cls : metric : "Cumulative Layout Shift" target : "<0.1" fixes : - "Set image dimensions" - "Reserve ad space" - "Avoid dynamic content insertion" optimization : - "Enable compression (Gzip/Brotli)" - "Minify CSS/JS" - "Leverage browser caching" - "Reduce server response time" - "Implement lazy loading" mobile : requirements : - "Mobile-first indexing ready" - "Responsive design" - "Touch-friendly elements" - "Readable font sizes" - "No horizontal scrolling" security : https : - "SSL certificate valid" - "Force HTTPS redirect" - "No mixed content" Link Building link_building_strategies : content_marketing : linkable_assets : - "Original research/data" - "Comprehensive guides" - "Free tools/calculators" - "Infographics" - "Expert roundups" promotion : - "Outreach to industry sites" - "Social amplification" - "PR distribution" digital_pr : tactics : - "News hijacking" - "Expert commentary" - "Data-driven stories" - "Brand mentions → links" targets : - "News sites" - "Industry publications" - "Podcasts" guest_posting : process : - "Find relevant sites" - "Check domain authority" - "Pitch unique topics" - "Write quality content" - "Include contextual links" quality_criteria : - "DA 30+" - "Real traffic" - "Relevant niche" - "Editorial standards" broken_link_building : process : - "Find broken links on relevant sites" - "Create replacement content" - "Outreach to webmasters" resource_page_links : process : - "Find resource pages in niche" - "Create worthy resource" - "Request inclusion" competitor_analysis : steps : - "Identify top competitors" - "Analyze their backlinks" - "Find replicable opportunities" - "Prioritize by difficulty/value" link_quality_factors : positive : - "High domain authority" - "Relevant to your niche" - "Editorial (earned)" - "Contextual placement" - "Followed link" - "Traffic-driving" negative : - "Link farms" - "Paid links (unnatural)" - "Irrelevant sites" - "Footer/sidebar links" - "Same anchor text repeatedly" SEO Analytics key_metrics : organic_traffic : tool : "Google Analytics 4" tracking : "Sessions with source/medium = organic" keyword_rankings : tools : [ "Ahrefs" , "SEMrush" , "GSC" ] tracking : - "Position changes" - "SERP features" - "Click-through rate" domain_authority : tools : [ "Moz DA" , "Ahrefs DR" ] tracking : "Monthly trend" core_web_vitals : tool : "Google Search Console" tracking : "Pass/fail status" backlinks : tool : "Ahrefs" tracking : - "New/lost links" - "Referring domains" - "Anchor text distribution" click_through_rate : tool : "Google Search Console" optimization : - "Improve title tags" - "Optimize meta descriptions" - "Win featured snippets" reporting : weekly : - "Ranking changes" - "Traffic anomalies" - "New backlinks" monthly : - "Traffic growth" - "Keyword performance" - "Content performance" - "Technical health" quarterly : - "Goal progress" - "Competitor analysis" - "Strategy review" - "ROI assessment" Algorithm Factors ranking_factors : content : - "Quality and depth" - "Relevance to query" - "Freshness" - "E-E-A-T signals" - "User satisfaction" technical : - "Page speed" - "Mobile friendliness" - "Secure (HTTPS)" - "Core Web Vitals" - "Crawlability" authority : - "Backlink quality" - "Backlink quantity" - "Brand signals" - "Domain age/history" user_signals : - "Click-through rate" - "Dwell time" - "Bounce rate" - "Pogo-sticking" e_e_a_t : experience : signals : - "First-hand experience" - "Personal stories" - "Original photos" expertise : signals : - "Author credentials" - "Depth of content" - "Accuracy" authoritativeness : signals : - "Backlinks from authorities" - "Brand mentions" - "Industry recognition" trustworthiness : signals : - "HTTPS" - "Clear contact info" - "Privacy policy" - "No deceptive practices" Tools Stack seo_tools : keyword_research : - "Ahrefs" - "SEMrush" - "Google Keyword Planner" - "Ubersuggest" rank_tracking : - "Ahrefs Rank Tracker" - "SEMrush Position Tracking" - "AccuRanker" technical : - "Screaming Frog" - "Sitebulb" - "Google Search Console" - "PageSpeed Insights" backlinks : - "Ahrefs" - "Majestic" - "Moz Link Explorer" content : - "Clearscope" - "Surfer SEO" - "MarketMuse" analytics : - "Google Analytics 4" - "Google Search Console" Лучшие практики User first — оптимизируй для людей, не только для роботов Quality content — уникальный, полезный контент Technical foundation — быстрый, мобильный, доступный сайт Earn links — качество важнее количества Track everything — данные для решений Stay updated — алгоритмы меняются