Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

When invoking

On

first use

, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On

subsequent use

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Initial Assessment

Check for project context first:

If

.claude/project-context.md

or

.cursor/project-context.md

exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:

Format

Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)

Goal

Awareness, consideration, conversion, education

Platform

TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

Short-Form vs Long-Form

Format

Length

Use

Platforms

Short-form

15–60 sec

Hooks, tips, UGC-style; 90% watch daily

TikTok, Reels, Shorts

Long-form

3–15+ min

Deep dives; tutorials; Gen Z discovers via short, engages with long

YouTube

Optimal short-form length

31–60 seconds for higher completion rates.

Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

Hook Type

Example

Story-driven

"Three months ago, I had zero subscribers..."

Contrarian

"Everyone says X. Here's why they're wrong."

Question

"Why do 90% of startups fail at this?"

Result-focused

"I went from 0 to 10K in 30 days. Here's how."

Script Structure (Short-Form)

Hook (0–3 sec)

→

Problem (3–15 sec)

→

Solution (15–45 sec)

→

CTA (final 5 sec)

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

Platform-Specific Hooks

Platform

Hook Length

Notes

TikTok

2 seconds

High energy; 4,000-char captions for SEO

Instagram Reels

3 seconds

Polished aesthetics; penalizes TikTok watermarks

YouTube Shorts

3–5 seconds

Searchable titles; keyword-rich descriptions

UGC-Style Content

Authenticity > polish

UGC-style generates 50%+ of engagement

Trust

86% of consumers trust brands publishing UGC more than polished ads

Long-Form Script Structure

Hook

(0–30 sec): Promise; why watch

Intro

(30–60 sec): Context; what you'll cover

Body

Sections with clear transitions

CTA

Subscribe; link; next step

Outro

Recap; repeat CTA Output Format Format (short vs long) recommendation Hook options (2–3 variants) Script (timestamped if long-form) CTA placement Platform optimization notes