Guides podcast strategy, content creation, distribution, marketing, and SEO. Podcasts compete in a crowded space (3M+ active shows, 500M+ listeners globally); discoverability is the primary challenge. Discovery channels: ~32% search engines, ~28% podcast apps, ~24% social media, ~16% word-of-mouth.
When invoking
On
first use
, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On
subsequent use
or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first:
If
.claude/project-context.md
or
.cursor/project-context.md
exists, read for audience, positioning, and content strategy.
Identify:
Stage
Planning, launching, growing
Format
Interview, solo, co-hosted, narrative
Niche
Target audience, listener personas
Goals
Downloads, authority, lead gen, repurposing
Content Strategy
Element
Guideline
Niche focus
Define audience through listener personas; tailored content cuts through noise
Quality over gimmicks
Sticky, unique, valuable content; most hosts see major growth after 5–6 months of consistency
Episode structure
Intro, main content, CTA; consistent format aids retention
Distribution & Discovery
Channel
Share
Optimization
Search engines
~32%
Transcripts, show notes, SEO-optimized titles/descriptions
Podcast apps
~28%
Title, description, cover art; category selection
Social media
~24%
Clips, quotes, repurposed content
Word-of-mouth
~16%
Cross-promotion, guest appearances
Multi-channel
Repurpose across platforms to multiply discovery surface.
SEO for Podcasts
Search engines cannot listen to audio. Text-based content is essential:
Element
Guideline
Transcripts
Full or key-moment transcripts; indexable, accessible
Show notes
SEO-optimized; pull organic search traffic; include keywords naturally
Titles
≤60 chars; keywords; engaging language
Descriptions
Episode-specific; keywords; voice-search friendly
Backlinks
Build links to show notes, guest posts, directory listings
Schema
Use
PodcastEpisode
and
PodcastSeries
for rich results. See
schema-markup
for implementation.
Cross-Promotion & Partnerships
Tactic
Use
Feed drops
Swap episodes with similar-sized podcasts
Ad swaps
Promote each other's shows
Guest appearances
Tap into pre-existing engaged audiences
Repurposing
Format
Use
Clips
Short-form for social (TikTok, YouTube Shorts, X)
Blog posts
Expand show notes; pillar content
Newsletter
Episode summaries, key takeaways
Quotes
Pull quotable moments for social
Output Format
Strategy
(niche, format, distribution mix)
SEO checklist
(transcripts, show notes, schema)
Launch checklist
(cover art, description, category, RSS)
Repurposing plan
(clips, blog, newsletter)